+1 877-282-2345

info@telenetmarketing.com

Marketing Blog & News

Unlocking Success in a Dynamic B2B Landscape: Four Key Takeaways from 2024

Unlocking Success in a Dynamic B2B Landscape: Four Key Takeaways from 2024

As we reflect on 2024, it’s clear that the B2B sales and marketing landscape continues to evolve at an incredible pace. At TeleNet, we’ve been at the forefront of these changes, helping our clients navigate the shifting dynamics to achieve Continue reading →

TeleNet Marketing

December 2, 2024

Marketing Blog

Read More

Why a North America-Based Lead Development Partner Matters

Why a North America-Based Lead Development Partner Matters

Outsourcing lead generation is a strategic move that enables businesses to scale faster and concentrate on core activities. When targeting North American markets, selecting an in-region provider can significantly impact your success. Here’s why a North America-based lead development partner Continue reading →

TeleNet Marketing

November 26, 2024

Marketing Blog

Read More

Increase Revenue at the Start of 2025. Here’s How…

Increase Revenue at the Start of 2025. Here’s How…

Are you considering adding (or replacing) an outsourced sales development or appointment-setting partner to boost your 2025 revenue? Many companies postpone starting their evaluation and onboarding until January; however, doing so may leave you playing catch-up throughout the first quarter. Continue reading →

TeleNet Marketing

October 29, 2024

Marketing Blog

Read More

TeleNet Celebrates 25 Years of Driving B2B Marketing and Sales Success

TeleNet Celebrates 25 Years of Driving B2B Marketing and Sales Success

TeleNet Marketing Solutions, a leading B2B marketing and sales service provider, proudly celebrates twenty-five years of client success, innovation, and growth.

Established in a 1,200-square-foot office space with just three employees, TeleNet landed their first client in October 1999: a Continue reading →

TeleNet Marketing

October 10, 2024

Marketing Blog, TeleNet News

Read More

Why Ramping Up Lead Development Now Will Get You to Your Goal

Why Ramping Up Lead Development Now Will Get You to Your Goal

Every moment counts when it comes to reaching your business goals, and the clock is ticking as many organizations approach the end of the fiscal year. To seize opportunities and ensure your pipeline is robust, ramping up lead development is Continue reading →

TeleNet Marketing

September 18, 2024

Marketing Blog

Read More

Cost Considerations: Outsource or Build In-house?

Cost Considerations: Outsource or Build In-house?

When considering whether to outsource your sales and lead development activities to a reputable agency (i.e. TeleNet) or staff internally, consider the pros and cons. Some of the benefits of outsourcing include…

An all-inclusive, predictable cost.

Allows all aspects of Continue reading →

TeleNet Marketing

September 9, 2024

Best Practice Guides, Marketing Blog

Read More

Prospecting Outreach Tips to Increase Your Pipeline

Prospecting Outreach Tips to Increase Your Pipeline

Last month we focused on the vitality of integrating human touchpoints alongside AI for authentic relationship-building in marketing and sales. To ensure pipeline growth is optimized, here are strategies for the human component of lead and sales development.

Cadence

Establishing Continue reading →

TeleNet Marketing

August 7, 2024

Best Practice Guides, Marketing Blog

Read More

Navigating the AI Revolution: Why Human-to-Human Interaction Matters More Than Ever

Navigating the AI Revolution: Why Human-to-Human Interaction Matters More Than Ever

Artificial intelligence is becoming increasingly prevalent, and communication and customer engagement are undergoing profound transformations. Businesses leverage AI to streamline operations, enhance customer experiences, and generate content. According to Gartner, a leading research and advisory company, the prevalence of AI-generated Continue reading →

TeleNet Marketing

July 2, 2024

Marketing Blog

Read More

Unlocking New Horizons: TeleNet’s Jumpstart Campaigns Pave the Way for Success

Unlocking New Horizons: TeleNet’s Jumpstart Campaigns Pave the Way for Success

Launching a new product, venturing into an unfamiliar industry, or expanding into uncharted territories demands precision and agility. Success hinges on a well-thought-out approach and the ability to adapt swiftly to market dynamics. TeleNet’s Jumpstart campaigns allow businesses to make Continue reading →

TeleNet Marketing

June 11, 2024

Marketing Blog

Read More

Maximizing Revenue: The ROI of Investing in Lead and Sales Development Services

Maximizing Revenue: The ROI of Investing in Lead and Sales Development Services

Companies can be hesitant to invest in outsourced lead and sales development services due to budget constraints and a fear of spending dollars without guaranteed returns. However, B2B buyers crave human engagement, and with an experienced partner, this investment Continue reading →

TeleNet Marketing

May 10, 2024

Marketing Blog

Read More

Evaluating Your Goals: How to Maximize Results and Overcome Challenges

Evaluating Your Goals: How to Maximize Results and Overcome Challenges

As we quickly approach the midpoint of 2024, this is an excellent time to pause and ensure the optimization of your lead and sales development efforts. No matter where you find yourself in relation to your goals, making the right Continue reading →

TeleNet Marketing

April 2, 2024

Best Practice Guides, Marketing Blog

Read More

Client Contributions: What’s Critical for Success

Client Contributions: What’s Critical for Success

Human-to-human outreach is vital for businesses that expand their customer base, drive sales, and nurture valuable relationships. As companies optimize their lead or sales development efforts through outsourcing, they must plan to bring elements to the table to ensure success. Continue reading →

TeleNet Marketing

March 12, 2024

Best Practice Guides, Marketing Blog

Read More

Unlocking Growth: The Benefits of Outsourcing B2B Sales Development

Unlocking Growth: The Benefits of Outsourcing B2B Sales Development

Staying ahead of the competition requires strategic thinking and agility. Many businesses are discovering the transformative power of outsourcing B2B sales development as a driver of success. Outsourcing provides many benefits that propel businesses towards increased revenue and a more Continue reading →

TeleNet Marketing

January 31, 2024

Marketing Blog

Read More

TeleNet’s 2024 Countdown: 10 things to do in the new year

TeleNet’s 2024 Countdown: 10 things to do in the new year

10. Ramp up human interactions within your sales development strategy

2023 Gartner research shows B2B buyers feel 2.3 times more satisfied with their purchase when a human is involved vs a digital rep-free experience. Ramp up efforts to facilitate meaningful Continue reading →

TeleNet Marketing

December 31, 2023

Best Practice Guides, Marketing Blog

Read More

TeleNet’s Expanded & Enhanced Services for 2024

TeleNet’s Expanded & Enhanced Services for 2024

As we approach 25 years in business, we want to highlight the innovative solutions and enhanced services TeleNet offers to support our client’s 2024 goals.

Expanded Services:

1. SDR-as-a-Service: Strategic Prospecting Redefined

Our SDRs combine account research, phone, Continue reading →

TeleNet Marketing

December 6, 2023

Marketing Blog, TeleNet News

Read More

The Art of Human Touch Nurturing

The Art of Human Touch Nurturing

Nurturing long-term leads requires finesse and a human touch. While automation and technology play vital roles, it is crucial not to forget the human element. Building and maintaining relationships with potential customers takes time and effort. Here are some tips Continue reading →

TeleNet Marketing

November 2, 2023

Best Practice Guides, Marketing Blog

Read More

Customer-Centric Messaging: The Driving Force Behind Qualified Leads

Customer-Centric Messaging: The Driving Force Behind Qualified Leads

Customer-centric messaging is about placing the customer at the heart of your communication strategy, transforming your lead generation campaigns to focus on their needs, and increasing your revenue through developing long-standing customer relationships. Instead of bombarding potential customers with irrelevant Continue reading →

TeleNet Marketing

October 13, 2023

Marketing Blog

Read More

Fourth Quarter Revenue Generation Strategies

Fourth Quarter Revenue Generation Strategies

As we near the fourth quarter of 2023, companies are looking for ways to strengthen their year-end further and capture as much revenue as possible. Lead development can play an integral part in meeting and exceeding revenue goals for Continue reading →

TeleNet Marketing

September 13, 2023

Marketing Blog

Read More

Boost Your Tele Results: Top Key Performance Indicators (KPIs) to Focus On

Boost Your Tele Results: Top Key Performance Indicators (KPIs) to Focus On

In today’s highly competitive business landscape, generating high-quality leads is essential for sustainable growth. Telequalification, the process of assessing leads over the phone, is a powerful tool to refine and enhance lead quality. It’s crucial to monitor and optimize key Continue reading →

TeleNet Marketing

August 28, 2023

Marketing Blog

Read More

TeleNet Expands SDR-as-a-Service Offering in 1H23

TeleNet Expands SDR-as-a-Service Offering in 1H23

TeleNet Marketing Solutions, an expert in developing effective B2B prospecting and appointment-setting strategies, has expanded its sales development services during the first half of 2023 by 22%.

TeleNet offers a unique blend of sales development, holistic management, and productivity-focused software Continue reading →

TeleNet Marketing

August 9, 2023

Marketing Blog, TeleNet News

Read More

Top Tips for Successful Human-Touch Lead Nurturing

Top Tips for Successful Human-Touch Lead Nurturing

In the digital age, businesses have many tools at their disposal to generate leads and nurture them. However, one tried-and-true method remains highly effective: human-touch nurturing via the phone. One can establish a personal connection by engaging potential customers over Continue reading →

TeleNet Marketing

July 12, 2023

Marketing Blog

Read More

Capitalize on Your Event Investment (Here’s Why)

Capitalize on Your Event Investment (Here’s Why)

In our previous blog post, we explored a step-by-step process to increase the return on your event investment by leveraging post-event personalized outreach. A key to pre and post-event teleprospecting efforts is to right-size your dedicated team based on list Continue reading →

TeleNet Marketing

June 23, 2023

Marketing Blog

Read More

Capitalize on Your Event Investment (Here’s How)

Capitalize on Your Event Investment (Here’s How)

Organizing an event requires a significant investment of time, effort, and resources. Whether it is a trade show, conference, or seminar, events provide excellent opportunities for networking, generating leads, and increasing brand visibility. However, many businesses fail to leverage the Continue reading →

TeleNet Marketing

June 8, 2023

Best Practice Guides, Marketing Blog

Read More

Summer Success – Teleprospecting Strategies that Drive Results

Summer Success – Teleprospecting Strategies that Drive Results

Most industries have cyclical planning and purchasing cycles, allowing sales, marketing, and customer success teams to plan outreach in a way that will have the most impact based on the timing of the conversation. If you are looking to drive Continue reading →

TeleNet Marketing

May 8, 2023

Marketing Blog

Read More

How to Build a Great Outsourced Sales Development Team

How to Build a Great Outsourced Sales Development Team

Outsourcing sales development is an effective strategy for businesses that want to expand their sales reach, reduce overhead and improve efficiencies. Building a great outsourced team requires careful planning and execution. This blog will discuss steps to create an outsourced Continue reading →

TeleNet Marketing

April 3, 2023

Marketing Blog

Read More

Inhouse SDR Challenges (& How to Alleviate Them)

Inhouse SDR Challenges (& How to Alleviate Them)

In our fast-paced business world, sales are the backbone of success for a company. Effective sales make it possible for an organization to grow and thrive. As a result, companies often invest in building internal sales development (SDR) teams to Continue reading →

TeleNet Marketing

March 6, 2023

Marketing Blog

Read More

4 Steps to Make Your Data King and Boost Results

4 Steps to Make Your Data King and Boost Results

There are several variables that go into running successful strategic outreach campaigns. Selecting quality data provides the foundation you need to build the rest of your campaign. Make your data king and boost your results.

Here are our tips for Continue reading →

TeleNet Marketing

February 9, 2023

Marketing Blog

Read More

Countdown! TeleNet’s Top 10 Tips for 2023 Success

Countdown! TeleNet’s Top 10 Tips for 2023 Success

TeleNet has compiled our “Top 10” lead development tips for a successful 2023.

10. Increase Communication with Customers

We encourage marketers and customer managers to proactively look for ways to add human touchpoints to the customer experience. Having a conversation Continue reading →

TeleNet Marketing

January 9, 2023

Best Practice Guides, Marketing Blog

Read More

Steps to Avoid a Failed Pilot and Set Long-term Success

Steps to Avoid a Failed Pilot and Set Long-term Success

As we approach the new year, business leaders focus on setting new goals while critiquing existing ones. As part of this process, B2B marketers and sales executives may investigate whether an outsource prospecting and appointment-setting partner can help meet their Continue reading →

TeleNet Marketing

December 7, 2022

Best Practice Guides, Marketing Blog

Read More

Eight Reasons a Dedicated Lead Development Model Might Be Right for You

Eight Reasons a Dedicated Lead Development Model Might Be Right for You

As planning for the upcoming year begins, one question that may arise is whether working with a lead development partner is the best choice for you. If one or more of the below criteria describe your 2023 situation, working with Continue reading →

TeleNet Marketing

November 4, 2022

Best Practice Guides, Marketing Blog

Read More

Synergized teams power fourth-quarter success

Synergized teams power fourth-quarter success

Optimizing the way marketing and sales align is critical to driving increased metrics in Q4 and beyond. During the fourth quarter, sales representatives are focused on closing business. Marketing can provide support through nurturing and prospecting activities that tend to Continue reading →

TeleNet Marketing

October 3, 2022

Best Practice Guides, Marketing Blog

Read More

Expert Recommendation: Refresh your Marketing Approach with Strategic Outreach Initiatives

Expert Recommendation: Refresh your Marketing Approach with Strategic Outreach Initiatives

Has your marketing outreach started to feel stale? If you experience diminishing returns or need to give your target audience a breather, these strategic outreach initiatives will breathe new life into your approach (and pipeline!)

Here are some of the Continue reading →

TeleNet Marketing

August 22, 2022

Best Practice Guides, Marketing Blog

Read More

Improve Customer Experience and Loyalty with a Human Touch

Improve Customer Experience and Loyalty with a Human Touch

Recently a popular podcaster posted a complaint on Twitter about lost baggage and the lack of responsiveness from a representative of the airliner. The company’s response? A human would indeed follow up after several days if the bots failed to Continue reading →

TeleNet Marketing

July 13, 2022

Best Practice Guides, Marketing Blog

Read More

How to drive immediate pipeline while gaining powerful market insight

How to drive immediate pipeline while gaining powerful market insight

What if you lived in a world where you did not have to choose one or the other? Instead, a single marketing initiative could develop short-term opportunities for your sales pipeline and create nurture-ready leads while uncovering in-depth market intelligence Continue reading →

TeleNet Marketing

July 5, 2022

Marketing Blog

Read More

Lead Revitalization – Why it’s Worth Your Time</strong>

Lead Revitalization – Why it’s Worth Your Time

As we near the halfway mark of 2022, it’s a good idea to closely examine the marketing qualified leads (MQLs) provided to your sales organization over the past six months. Some qualified leads have likely failed to advance to the Continue reading →

TeleNet Marketing

June 15, 2022

Best Practice Guides, Marketing Blog

Read More

Time of Year Teleprospecting Strategies for Federal and State & Local Government

Time of Year Teleprospecting Strategies for Federal and State & Local Government

Federal Government Teleprospecting Strategies

The Federal Government fiscal year begins on October 1st. Therefore, fall and winter are typically peak planning periods for purchases that will take place in spring & summer. We have experience targeting this market and recommend Continue reading →

TeleNet Marketing

June 1, 2022

Marketing Blog

Read More

How to Capitalize on the Summer Months to Drive Second Half Pipeline

How to Capitalize on the Summer Months to Drive Second Half Pipeline

With almost half of the year behind us, this is a great time to reflect on your progress and plan for the second half of the year. There are three key ways to start driving more qualified leads to your Continue reading →

TeleNet Marketing

May 17, 2022

Marketing Blog

Read More

Why a Lead Development Team is a Critical Component of your ABM Strategy

Why a Lead Development Team is a Critical Component of your ABM Strategy

A well-rounded account-based marketing (ABM) strategy will leverage a lead development team that utilizes human-touch teleservices to strengthen the lead-to-sales handoff and drive the sales pipeline. To better understand why lead development and teleservices are so important, let’s define ABM. Continue reading →

TeleNet Marketing

May 3, 2022

Best Practice Guides, Marketing Blog

Read More

How Improving the Lead-to-Sales Handoff Helps You Meet 4 Marketing Goals

How Improving the Lead-to-Sales Handoff Helps You Meet 4 Marketing Goals

Are any of these goals a priority for your marketing and sales teams:

Strengthen alignment between marketing and sales
Prevent leads from falling between the cracks
Increase lead to opportunity conversion
Improve the customer experience

One way to drive improvements Continue reading →

TeleNet Marketing

April 17, 2022

Marketing Blog

Read More

Lessons from an Expert to Drive Better Tele Results

Lessons from an Expert to Drive Better Tele Results

Teleprospecting results are on the rise, particularly for mid-market organizations. You can realize the biggest teleprospecting gains by recognizing growth opportunities and then shaping your approach to get more qualified leads into your sales pipeline. Here are expert strategies Continue reading →

TeleNet Marketing

March 31, 2022

Marketing Blog

Read More

Four Guidelines that Ensure a Successful B2B Tele Pilot

Four Guidelines that Ensure a Successful B2B Tele Pilot

If one of your top priorities in 2022 is increasing the volume of qualified, sales-ready leads in your funnel, adding bandwidth via a teleservices provider is likely on your radar. It’s usually wise to engage in a B2B tele pilot Continue reading →

TeleNet Marketing

February 28, 2022

Best Practice Guides, Marketing Blog

Read More

Will Outsourcing Work for Me? How Tele Can Help Engage Your Market

Will Outsourcing Work for Me? How Tele Can Help Engage Your Market

There are several benefits to outsourcing teleprospecting that you are likely familiar with:

An all-inclusive, predictable cost that allows you to confidently plan without concern that unforeseen costs, upgrades, or add-ons will derail your budget.
You’re able to offload all Continue reading →

TeleNet Marketing

February 16, 2022

Best Practice Guides, Marketing Blog

Read More

Tips for Successfully Targeting the Middle Market with Teleprospecting

Tips for Successfully Targeting the Middle Market with Teleprospecting

Middle Market (or midmarket) companies are most often defined by a revenue range or an employee count. The revenue range can vary, most agree on somewhere between $5 and $10 million on the small end. At the high end of Continue reading →

TeleNet Marketing

January 31, 2022

Marketing Blog

Read More

Expert Recommendation: Target Midmarket to Capitalize on an Increase in Technology Projects

Expert Recommendation: Target Midmarket to Capitalize on an Increase in Technology Projects

Throughout 2021 TeleNet showcased the impressive growth in teleprospecting results among our high-tech clientele compared to pre-pandemic metrics. Results within the mid-market segment have been impressively strong, accounting for approximately 60-70% of our targeted audience. Thus, if your target market Continue reading →

TeleNet Marketing

January 19, 2022

Marketing Blog, TeleNet News

Read More

How Augmenting An Internal Team Leads to Greater Teleprospecting Success

How Augmenting An Internal Team Leads to Greater Teleprospecting Success

Augmenting an internal team drives increased teleprospecting results by strengthening and filling in gaps. Does it surprise you to learn that the majority of our clients leverage TeleNet’s service alongside their internal team? Here are a few examples of how Continue reading →

TeleNet Marketing

December 27, 2021

Best Practice Guides, Marketing Blog

Read More

Enhance Your Digital Strategy and Boost Pipeline with Teleservices

Enhance Your Digital Strategy and Boost Pipeline with Teleservices

Marketing leaders are leveraging digital strategies now more than ever before to maintain brand awareness, relevance, and continuity, while capturing leads. While there’s no arguing digital is a critical component of a successful marketing strategy, marketers need to be careful Continue reading →

TeleNet Marketing

October 18, 2021

Marketing Blog

Read More

Fourth Quarter Sales Behavior Impacts Marketing’s Focus

Fourth Quarter Sales Behavior Impacts Marketing’s Focus

One thing you can always count on is that sales representatives like to make money. During the final months of the year, they’re aggressively focused on winning new contracts to maximize their compensation plans.

Having your sales reps focused on Continue reading →

TeleNet Marketing

October 6, 2021

Marketing Blog

Read More

Reach Marketing Goals by Leveraging Specialized TeleProspecting Campaigns

Reach Marketing Goals by Leveraging Specialized TeleProspecting Campaigns

Just like automobiles have different makes and models and ice cream has different flavors, there are many types of teleprospecting campaigns that B2B marketers can leverage for an effective MQL strategy. As opposed to a broad “spray and pray” approach, Continue reading →

TeleNet Marketing

September 7, 2021

Marketing Blog

Read More

New B2B Tele Statistics Show Continued Uptick in Market Needs

New B2B Tele Statistics Show Continued Uptick in Market Needs

Recently we shared the impressive growth in our teleprospecting metrics during the first quarter of 2021. Our second quarter metrics continued this upward trend at a more accelerated rate, signaling strengthening market demand.

B2B teleprospecting results are stronger now than Continue reading →

TeleNet Marketing

August 6, 2021

Marketing Blog, TeleNet News

Read More

BANT Lead Criteria Adapted to Today’s Environment

BANT Lead Criteria Adapted to Today’s Environment

Several years ago IBM coined the acronym “BANT” when training their sales team on what they should look for in a qualified lead (BANT = Budget + Authority + Need + Timeframe). Many B2B marketing departments and agencies are now Continue reading →

TeleNet Marketing

June 24, 2021

Marketing Blog

Read More

Appointment Setting Dos & Don’ts from the Experts

Appointment Setting Dos & Don’ts from the Experts

B2B marketers spend considerable time and budget uncovering, developing, and qualifying leads for sales follow-up. However too often marketing qualified leads (MQLs) are passed to sales only to be closed several weeks later as “could not reach” or “unresponsive.” Sound Continue reading →

TeleNet Marketing

June 13, 2021

Marketing Blog

Read More

1
2
3
4
…
46
47
48
→