As we near the fourth quarter of 2023, companies are looking for ways to strengthen their year-end further and capture as much revenue as possible. Lead development can play an integral part in meeting and exceeding revenue goals for the year. Here are a few revenue generation strategies we recommend implementing now to finish the year strong:
Tackle Stalled Leads.
Create a targeted campaign to engage with stalled leads from the last 12 months. Buyers with immediate needs will be identified to boost your Q4 revenue.
Pursue Past Customers.
Targeting accounts that have gone dormant is another excellent way to increase short-term pipeline. Focus on the benefits of your most recent innovations, coupled with special offers and solid competitive positioning.
A targeted outbound effort is advisable if you’re not getting enough quality leads from your inbound and digital marketing to meet your revenue goals. Adding a proactive outbound strategy utilizing tele to engage with decision-makers and set appointments for your sellers will boost short-term results.
A responsibility sellers often neglect during the fourth quarter revenue push is nurturing long-term opportunities. Be mindful of this by focusing efforts on setting appointments with short-term buyers, leaving nurturing to your lead and sales development teams. This strategy will help your organization to conclude the year as strongly as possible while building a solid funnel for the upcoming year.
Need help to quickly implement our recommendations before time runs out? Schedule a meeting today with a TeleNet account executive.