Has your marketing outreach started to feel stale? If you experience diminishing returns or need to give your target audience a breather, these strategic outreach initiatives will breathe new life into your approach (and pipeline!)
Here are some of the unique campaigns we execute for our clients:
Customer Win Back
- Target accounts that haven’t made a purchase in more than 24 months
- Focus on the benefits of your most recent innovations, coupled with special offers and strong competitive positioning
Vertical Alignment
- Approach your top industries with precise use cases
- Effectively align messaging to the unique business situations of the prospect’s industry
Lead or Marketing Data Revitalization
- Focus on renewing & revitalizing past marketing leads and inactive marketing/sales data
- Use tele to update your contact data, identify low-hanging fruit, and lay the groundwork for nurturing
Whitespace Target
- Capitalize on unrealized opportunities by targeting net-new accounts using offers & competitive differentiators
- Gear up human-touch nurturing to realize the full potential of your whitespace
ABM Data Optimization
- Overlay teleprospecting lists with your ABM data to tee-up accounts, which are most likely to purchase
- Prioritize teleprospecting targets, optimizing your contact strategies, to help reach your marketing goals
Installed Base Upsell
- Utilize tele to target customers who will benefit from complementary products and service offerings, as well as position relevant upgrades and enhancements
- Expand your portfolio within customer accounts
Market Insights
- Verify or disqualify market assumptions
- Discover competitor information to better position your solutions
- Gain valuable, in-depth knowledge of target clientele
Each strategic outreach initiative allows you to identify needs, develop MQLs, and set appointments leveraging highly targeted lists, persona-specific messaging, and adaptable approaches. Contact our team today to discuss a customized outreach strategy for your target markets.
Additional Tips and Recommendations:
- Read more about how these strategic outreach initiatives provide you with pipeline as well as market insights here.
- Find more customer journey optimization tips here.