Kathy Rizzo, Author at TeleNet Marketing Solutions

The Importance of a Proven Business Continuity Plan

Information technology disaster planning plays a crucial role for businesses in ensuring they can still operate after a facilities catastrophe, natural disaster, or other serious disruption. Failing to prepare can mean revenue standstill, profit losses, and major headaches while trying Continue reading →

Kathy Rizzo

August 26, 2014

Marketing Blog

Calling Tip – Confidence Builds Credibility When Teleprospecting

It easy to develop rapport with someone when you are face to face. Making eye contact or a friendly handshake are things that can help build that connection. In order to develop into an effective lead generation agent, you must Continue reading →

Kathy Rizzo

August 7, 2014

Marketing Blog

How is Teleprospecting Similar to Science?

At TeleNet we understand that companies have a variety of ways to get the word out to their market about why they are unique. There are many marketing platforms:

Email
Webcasts
Direct Mail
TV advertising
Online advertising
Print
Social media Continue reading →

Kathy Rizzo

June 23, 2014

Marketing Blog

Three Reasons Marketers Should Invest Time in a Teleprospecting Pilot Program

Many marketing organizations are enlisting the services of third-party teleservice providers to drive qualified sales-ready leads via teleprospecting. And whether teleprospecting is a new endeavor or you’re looking to replace or augment an existing vendor, embarking on a pilot program Continue reading →

Kathy Rizzo

May 27, 2014

Best Practice Guides, TeleNet News

3 Ways to Maximize B2B Tele-Prospecting Productivity

Strategy, target market, messaging, value propositions and offers all play an important role in creating a successful teleprospecting initiative. But teleprospecting is also a numbers game. To uncover and qualify budget, authority, need and timeframe (BANT) leads, it pays to Continue reading →

Kathy Rizzo

April 13, 2014

Best Practice Guides, TeleNet News

Market Trends – Providing Valuable Analysis to Shape Future Initiatives

As a company that specializes in Lead Generation, TeleNet has countless methods and best practices aimed at obtaining the environmental information and specifications surrounding project opportunities.

Much of this expertise, however, comes as much from understanding the contacts that do Continue reading →

Kathy Rizzo

April 10, 2014

Marketing Blog

Direct Dial or Switchboard – Which is more productive in teleprospecting?

I was recently asked which type of phone number was more beneficial for teleprospecting calling, a direct line to the contact or a mainline number to the company switchboard. While each has its benefits and disadvantages, the best answer — Continue reading →

Kathy Rizzo

March 24, 2014

Marketing Blog

Shadow IT and Your Data

Shadow IT is an occurrence when employees circumvent organizational controls and policies by utilizing unsanctioned IT resources outside of the regulation of company IT. This is frequently referred to as Bring Your Continue reading →

Kathy Rizzo

March 17, 2014

Marketing Blog

Utilizing a Hybrid Approach to Build the Sales Funnel

Response management and teleprospecting (proactive cold-calling) are both effective ways to generate leads and build your sales funnel. With response management programs, there has typically been a marketing activity (trade Continue reading →

Kathy Rizzo

March 3, 2014

Marketing Blog