Kathy Rizzo, Author at TeleNet Marketing Solutions

A recent survey of B2B marketers shows that even with the increase of social media and online marketing, cold-calling remains prominent as a component of business-to-business lead generation strategies. In fact, a staggering ninety percent of best-in-class marketers, identified as Continue reading →

Kathy Rizzo

October 27, 2011

Best Practice Guides

Lead gen game: do lots of little things right

Direct Marketing News features lead generation cold-calling advice from TeleNet Marketing Solutions’ Vice President of Sales and Marketing, Kathy Rizzo.

Read her advice below, and visit the Direct Marketing News website (link below) for more advice from marketing experts.

Kathy Continue reading →

Kathy Rizzo

October 1, 2011

TeleNet News

Three Ways to Improve Marketing & Sales Alignment

Marketing and sales alignment—or in many cases, lack of alignment—seems to be an age-old challenge. One of my first eye-opening experiences in B2B lead generation occurred when I was working as a teleprospector supporting a Fortune 500 company.

I was Continue reading →

Kathy Rizzo

September 10, 2011

Best Practice Guides

Three Ways to Improve Marketing & Sales Alignment

Marketing and sales alignment’or in many cases, lack of alignment’seems to be an age-old challenge. One of my first eye-opening experiences in B2B lead generation occurred when I was working as a teleprospector supporting a Fortune 500 company.

I was Continue reading →

Kathy Rizzo

September 10, 2011

TeleNet News

Seven Key Findings from Telemarketing Lead Generation “Best in Class” Survey

For the fourth consecutive year, TeleNet Marketing Solutions has surveyed marketing professionals to more thoroughly understand how companies – primarily in the high-tech industry – are utilizing teleservices within their business-to-business lead generation strategy.

Rather than analyzing the survey responses Continue reading →

Kathy Rizzo

June 29, 2011

Best Practice Guides

What do you do to train your lead generation professionals?

DMNews interviews TeleNet’s Vice President to learn about our training tactics & best practices for successful lead generation agents.

Training can’t be “one size fits all.” Training needs to match specific program needs, as well as the lead generation professional’s Continue reading →

Kathy Rizzo

June 24, 2010

TeleNet News

An Easy Way to Support Sales and Maximize Lead Follow-up

When telemarketing sales leads are fed through our client CRM system and appear for a designated partner or sales representative for follow-up, my contact information is visible to them, so that if they have any questions or comments before placing Continue reading →

Kathy Rizzo

May 20, 2010

Marketing Blog

TeleNet Celebrates Banner Year Despite Economic Conditions

ATHENS, Ga. (December 07, 2009) ‘ TeleNet Marketing is proud to announce that 2009 has been its fifth straight year of growth. In challenging economic times, marketing executives are leaning on methods with proven return on investment.

The company Continue reading →

Kathy Rizzo

December 7, 2009

TeleNet News

Kathy Rizzo, Author at TeleNet Marketing Solutions - Page 9 of 10

Four Ways to Improve the Lead-to-Sales Handoff

Four Ways to Improve the Lead-to-Sales Handoff

Six Tips for Effective Cold-Calling

Lead gen game: do lots of little things right

Three Ways to Improve Marketing & Sales Alignment

Three Ways to Improve Marketing & Sales Alignment

Seven Key Findings from Telemarketing Lead Generation “Best in Class” Survey

What do you do to train your lead generation professionals?

An Easy Way to Support Sales and Maximize Lead Follow-up

TeleNet Celebrates Banner Year Despite Economic Conditions

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