Q4 is usually treated as the finish line, but for B2B sales and marketing leaders, it is the operational launchpad for Q1. The smartest Q4 strategy isn’t just closing the year strong. It’s doing the work now that prevents January Continue reading →
As the final stretch of the year approaches, sales and marketing leaders naturally shift their focus toward securing a strong fiscal finish. To maximize year-end revenue and comfortably hit annual targets, evaluating your outbound playbook early is one of the Continue reading →
When sales and marketing leaders look to scale their pipeline through an outsourced Lead Development Representative (LDR) or Sales Development Representative (SDR) partner, they are often met with the exact same promise: “We will book you a high volume of Continue reading →
B2B revenue leaders spend considerable time and budget uncovering, developing, and qualifying leads for sales follow-up. However, too often, promisingleads stall out because a busy buyer becomes difficult to get back on the phone.
A digital marketing strategy provides a plethora of meaningful data such as which prospects are consuming online content and searching for specific solutions, as well as how buyer personas align to specific assets. Over time, a potential buyer’s digital journey Continue reading →
With the removal of face-to-face events, understandably webinars and virtual events have been flooding the marketplace. However, the abundance of webinars makes it difficult for some decision-makers and influencers to determine which are most relevant to attend and where they Continue reading →
As we settle into our current new normal, consistent B2B marketing outreach will be key in achieving sales goals. However, to be successful you must adapt your messaging, understand how metrics are changing, and effectively integrate virtual events, while building Continue reading →
As we enter our fourth week navigating the business marketing world in the midst of a global pandemic, here’s a summary of what we’ve learned, and how B2B marketers can effectively and responsibly utilize teleservices to continue to drive sales Continue reading →
With increasing pressure to contribute real revenue to their bottom-line, B2B marketers are readily embracing new technologies and innovative marketing techniques to engage prospects and qualify leads for their sales organization. While having a mix of marketing strategies is important, Continue reading →
In recognition of our 20th Anniversary, we’ve put together another valuable “top 20” list of guidelines to help you create and deploy successful B2B Teleprospecting campaigns.
The first step is to build an effective conversation guide, which will help Continue reading →
