Many companies are utilizing digital nurturing as an important component of their marketing strategy. However, frequently marketers are missing a “human-touch” element. Consequently, they are missing an opportunity to proactively engage with their top prospects and increase their pipeline with Continue reading →
The term “best practice” is widely used and considered a business buzzword. However, there is no universal definition of a best practice. It can be a method, a technique, a process or an activity which has proven to be the Continue reading →
Several years ago IBM coined the acronym “BANT” when training their sales team on what they should look for in a qualified lead (BANT = Budget + Authority + Need + Timeframe). Many B2B marketing departments and agencies are Continue reading →
The Federal Government fiscal year begins on October 1st. Therefore, fall and winter are typically peak planning periods for purchases that will take place in spring & summer. Based on our experience targeting this market, we work to align teleprospecting Continue reading →
Aligning TeleNet’s teleprospecting team closely with our client’s sales organization helps to positively drive lead-to-pipeline conversion and ultimately ensure the highest return on investment for our clients marketing dollars.
Many marketing organizations are enlisting the services of third-party teleservice providers to drive qualified sales-ready leads via teleprospecting. And whether teleprospecting is a new endeavor or you’re looking to replace or augment an existing vendor, embarking on a pilot program Continue reading →
Strategy, target market, messaging, value propositions and offers all play an important role in creating a successful teleprospecting initiative. But teleprospecting is also a numbers game. To uncover and qualify budget, authority, need and timeframe (BANT) leads, it pays to Continue reading →
A TeleNet high-tech client was tasked with building awareness and interest in their new mobility solutions within large enterprise accounts. Their overall goal was to increase penetration into select prospect accounts through securing face-to-face appointments with senior decision-makers.Our Continue reading →