Marketing Blog & News

As a provider of telemarketing lead generation services, we are frequently asked if our agents can work directly within a client’s CRM system. Whether it’s Siebel, Salesforce, SalesLogix, or any number of other CRM systems, our answer is always the Continue reading →

Chances are that you’ve heard of the term “lead nurturing” and are even using it – to some degree – within your marketing and sales strategy. Lead nurturing is supremely valuable to ensure long-term leads and qualified prospects do not Continue reading →

Answer: First, my advice is not to spend time and money creating graphic-rich HTML e-mails. A lead nurturing strategy is based on a relationship-building approach. Therefore, the best way to integrate e-mail to your existing telemarketing strategy is to develop Continue reading →

For years Marketing Managers have thought that calling a prospect more than three or four times brought about diminishing returns. Thus, they would hire an external agency or use an internal call center and provide a prospect list with instructions Continue reading →