Marketing Blog & News

1. Before engaging on a lead generation program it is critically important that marketing and sales management work together to create and agree upon the definition of a “sales-ready” lead for your organization. Factors to consider include the length of your Continue reading →

Whether you’re selling IT solutions or recruiting services, nurturing should be part of any organization’s marketing strategy. Keeping an open line of communication between your company and your prospects is essential to eventually landing that big deal.

Nurturing is a Continue reading →

As a provider of telemarketing lead generation services, we are frequently asked if our agents can work directly within a client’s CRM system. Whether it’s Siebel, Salesforce, SalesLogix, or any number of other CRM systems, our answer is always the Continue reading →

Chances are that you’ve heard of the term “lead nurturing” and are even using it – to some degree – within your marketing and sales strategy. Lead nurturing is supremely valuable to ensure long-term leads and qualified prospects do not Continue reading →

Answer: First, my advice is not to spend time and money creating graphic-rich HTML e-mails. A lead nurturing strategy is based on a relationship-building approach. Therefore, the best way to integrate e-mail to your existing telemarketing strategy is to develop Continue reading →