In order to maximize investments in telemarketing and other lead generation programs, many marketers are taking a closer look at lead nurturing – to move their long-term leads and qualified prospects into their sales funnel. Since the definitions, strategies and Continue reading →
With such a large focus on integrating email with telemarketing, one might wonder if direct mail is also still beneficial in generating leads. We recently discovered some interesting stats relating to direct mail integration while analyzing a recent survey of Continue reading →
Comparing and contrasting your telemarketing approach and processes with more than 50 of your peers can be interesting. But what does it really tell you? Perhaps that it’s “OK” not to have formal and regular communication with your sales team Continue reading →
We are frequently asked how lead nurturing will affect key metrics such as lead rate, cost per lead and ROI. The following data offers some insight based on our experience.
Since nurturing activities are focused on “warm” opportunities, the Continue reading →
Comparing and contrasting your telemarketing approach and processes with more than 50 of your peers can be interesting. But what does it really tell you? Perhaps that it’s “OK” not to have formal and regular communication with your sales team Continue reading →
Before engaging on a lead generation program it is critically important that marketing and sales management work together to create and agree upon the definition of a “sales-ready” lead for your organization. Factors to consider include the length of your Continue reading →
Before engaging on a lead generation program it is critically important that marketing and sales management work together to create and agree upon the definition of a “sales-ready” lead for your organization. Factors to consider include the length of your Continue reading →
Whether you’re selling IT solutions or recruiting services, nurturing should be part of any organization’s marketing strategy. Keeping an open line of communication between your company and your prospects is essential to eventually landing that big deal.
Whether you’re selling IT solutions or recruiting services, nurturing should be part of any organization’s marketing strategy. Keeping an open line of communication between your company and your prospects is essential to eventually landing that big deal.
