In order to maximize investments in telemarketing and other lead generation programs, many marketers are taking a closer look at lead nurturing – to move their long-term leads and qualified prospects into their sales funnel. Since the definitions, strategies and tactics used in best practice lead nurturing programs can vary greatly between published case studies and the opinion of industry experts, a key challenge these marketers face is determining the elements of a lead nurturing program that will best meet their needs. Regardless of industry, target market, solution/product type or average sales cycle, the following components should be part of any marketer ongoing lead nurturing approach:
1.) Definition of a