Marketing Blog & News

Why Integrating Direct Mail with Telemarketing Makes Sense

With such a large focus on integrating email with telemarketing, one might wonder if direct mail is also still beneficial in generating leads. We recently discovered some interesting stats relating to direct mail integration while analyzing a recent survey of high-tech marketers regarding their telemarketing lead generation practices.

By analyzing responses of more than 50 high-tech marketers, we were able to pinpoint the unique characteristics of