By rough calculation, I’ve heard somewhere in the neighborhood of 3,000 telemarketing calls in my years with TeleNet. In all of those calls, there is one key question I hear contacts ask over and over. One question that stands out Continue reading →
You’ve likely seen the industry statistics, which report the massive percentage of B2B tele-qualified leads that are not followed up on by Sales organizations – and then go on to purchase from a competitor. As we poll our own marketing Continue reading →
When developing a call guide for a telemarketing lead generation campaign, it is important to create value propositions, which can be used throughout your conversations. There are 3 ways that you achieve this:
In today fast-paced market place, sales strategies have evolved into campaigns that provide information quickly to as many people as possible. Marketers are experimenting in social media and other forms of viral marketing as a method of sharing more information Continue reading →
More and more telemarketing campaigns are utilizing a personalized one-to-one email component as part of the overall campaign strategy. Over the past several years TeleNet has built a proven-process for maximizing the effect of email on telemarketing results and we Continue reading →
Having managed quite a few telemarketing campaigns as well as a whole host of agents over the years, I’ve discovered a few significant challenges. List quality, for instance, is an obvious one of those challenges, and one over which the Continue reading →
Going into the New Year always makes me reflect on the past and on what to come. I try to start each year with a fresh perspective and a critical review. I see that same attitude all around me here Continue reading →
The most successful telemarketing calls are those that are customized and tailored to your target contacts. As you develop your telemarketing plan for 2011, look at ways in which you can easily tailor your approach by developing value-propositions and positioning Continue reading →
