Going into the New Year always makes me reflect on the past and on what to come. I try to start each year with a fresh perspective and a critical review. I see that same attitude all around me here Continue reading →
The most successful telemarketing calls are those that are customized and tailored to your target contacts. As you develop your telemarketing plan for 2011, look at ways in which you can easily tailor your approach by developing value-propositions and positioning Continue reading →
Oftentimes, telemarketing initiatives are aimed at prospects or customers who have some general knowledge about the products or services for which they are targeted. However, telemarketing campaigns can also be designed to educate customers on new offerings and create demand Continue reading →
There is a misconception in the business world that third party marketing vendors are good for low-value but high volume lead generation. To a degree that true; some companies may choose to follow-up internally on targets identified as being Tier1, Continue reading →
When targeting the healthcare industry via telemarketing, depending on the size and type of organization, here are a few key considerations to keep in mind:
Make sure to tailor messaging to each target title – typically there are multiple decision Continue reading →
Telemarketing to prospects and existing clients in order to deliver new product announcements on a regular basis is a typically American marketing strategy. The United States is known worldwide for all things
There are a number of things that contribute to the success of a telemarketing driven lead generation campaign and countless metrics used to measure that success. Solid lead rates, conversion statistics, dial metrics, and sheer quantity of leads are some Continue reading →
Many of our TeleNet blogs have centered on the importance of working with, and engaging, the Sales organization when implementing telemarketing lead generation strategies. Often times, Marketing management will work directly with Sales management to define the criteria for leads Continue reading →
