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4 Tips to Positively Impact Lead Generation in 2011

At the beginning of last year, I wrote a blog about starting a New Year off on the right foot (Three Steps to Starting the New Year Off Right )and highlighted a few ideas such as reviewing past performance, conducting a lead audit and setting new objectives.

This year, I want to provide some specific tactics you can use improve your lead generation efforts in 2011 and hopefully get off to a fast start. Here are 4 quick tips to get you started this year:

  1. Make sure your data is accurate. Nothing can hurt program production and response like bad data. Take the time to ensure you have the appropriate contact information for key prospects, so you are not wasting your time and materials.
  2. Identify your