TeleNet Marketing, Author at TeleNet Marketing Solutions

An Essential for Telemarketing Campaign Success – Sales Buy-in

There are a number of things that contribute to the success of a telemarketing driven lead generation campaign and countless metrics used to measure that success. Solid lead rates, conversion statistics, dial metrics, and sheer quantity of leads are some Continue reading →

TeleNet Marketing

October 26, 2010

Marketing Blog

Conducting Educational Training to Improve Lead Follow-up and Conversion

Many of our TeleNet blogs have centered on the importance of working with, and engaging, the Sales organization when implementing telemarketing lead generation strategies. Often times, Marketing management will work directly with Sales management to define the criteria for leads Continue reading →

TeleNet Marketing

October 15, 2010

Marketing Blog

Tips for Telemarketing Lead Generation to Government Agencies

When targeting government agencies via telemarketing, there are several key considerations to keep in mind.

Know Seasonal Buying Cycles – typically planning is during the summer, thus conducting telemarketing lead generation efforts in the spring is ideal as IT managers Continue reading →

TeleNet Marketing

October 11, 2010

Marketing Blog

Is your elevator pitch getting you to the right destination?

Most likely you are very familiar with the phrase

TeleNet Marketing

October 6, 2010

Marketing Blog

Telemarketing Lead Generation within the Financial Industry

In our experience conducting lead generation programs aimed at regional & community banks and credit unions, the fall months (September through November) is an opportune time to engage decision-makers, as they are in the midst of planning and budgeting for Continue reading →

TeleNet Marketing

September 23, 2010

Marketing Blog

Increasing Leads Through Active Listening & Responding with Value

Over the last several months, Ashley Rist & Jon Plant have both addressed the importance of developing an effective call guide, not a script. The call guide is also an essential tool that is used when training and developing Continue reading →

TeleNet Marketing

August 30, 2010

Marketing Blog

How to Target SMB Accounts with Telemarketing Lead Generation

TeleNet has a large high-tech client that rolls out marketing initiatives to companies of all sizes in all industries. When we reach out to larger accounts on their behalf, it easy to get a purchasing conversation going because Enterprise size Continue reading →

TeleNet Marketing

August 17, 2010

Marketing Blog

Understanding the Three Cs of Sales Reps

The owner of the first marketing agency I worked for taught me the three Cs of sales reps. In my opinion, this is something that all marketers should know, especially those tasked with creating leads for their sales organization. The Continue reading →

TeleNet Marketing

August 12, 2010

Marketing Blog

Open Ended Questions: Understanding the Prospect’s Response

Last week, Ashley discussed the value of open-ended questions in a lead generation guide. Another key element of success when it comes to leveraging open-ended questions is to pay attention to and understand the nuances associated with how the contact Continue reading →

TeleNet Marketing

August 5, 2010

Marketing Blog

How to Guide a Conversation, Not Script It

In a blog he wrote last November, Jon Plant explained the difference between a script and a call guide. In it, he referenced 6 considerations, which are important to the development of an effective call guide. There were two items Continue reading →

TeleNet Marketing

July 23, 2010

Marketing Blog

TeleNet Marketing, Author at TeleNet Marketing Solutions - Page 20 of 37

An Essential for Telemarketing Campaign Success – Sales Buy-in

Conducting Educational Training to Improve Lead Follow-up and Conversion

Tips for Telemarketing Lead Generation to Government Agencies

Is your elevator pitch getting you to the right destination?

Telemarketing Lead Generation within the Financial Industry

Increasing Leads Through Active Listening & Responding with Value

How to Target SMB Accounts with Telemarketing Lead Generation

Understanding the Three Cs of Sales Reps

Open Ended Questions: Understanding the Prospect’s Response

How to Guide a Conversation, Not Script It

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