Kathy Rizzo, Author at TeleNet Marketing Solutions

The Importance of Strong and Focused Open Ended Questions in Teleprospecting

As Britney Bailey discussed in her blog Teleprospecting: Using Open Ended Questions to Drive the Conversation , the key to a great teleprospecting conversation is asking questions that get your contact talking. You will learn a lot more about the Continue reading →

Kathy Rizzo

January 14, 2015

Marketing Blog

Dissecting BANT Lead Criteria – How to Adapt this Standard to Today’s Environment

Several years ago IBM coined the acronym “BANT” when training their sales team on what they should look for in a qualified lead (BANT = Budget + Authority + Need + Timeframe). Many B2B marketing departments and agencies are now Continue reading →

Kathy Rizzo

January 6, 2015

Best Practice Guides, Marketing Blog

Integrating & Refreshing Content for Best Lead Generation Results

There are many tactics and components of lead generation such as online media, email, and teleprospecting. The success of these tactics is largely based on the relevancy of the content and messaging. Marketers should consistently create and curate valuable content Continue reading →

Kathy Rizzo

November 13, 2014

Marketing Blog

Streamlining Your Integrated Marketing Approach – Clutter or Coverage?

Your telemarketing agency can offer more value from your online media syndication than just lead qualification. Since it is the telemarketing agency that is ultimately connecting with the responses generated by the syndication, they can be useful sources of recommendations Continue reading →

Kathy Rizzo

October 31, 2014

Marketing Blog

Time of Year Teleprospecting Strategies for Federal and State & Local Government

The Federal Government fiscal year begins on October 1st. Therefore, fall and winter are typically peak planning periods for purchases that will take place in spring & summer. Based on our experience targeting this market, we work to align teleprospecting Continue reading →

Kathy Rizzo

October 14, 2014

Marketing Blog

Starting Strong Out of the Gate – How to Optimize Campaigns from the Start

There’s certainly no shame in coming from behind to win a big race. In the business world, however, we can all pretty much agree it’s better just to start strong out of the gate. Much of a teleprospecting campaign’s success Continue reading →

Kathy Rizzo

October 7, 2014

Marketing Blog

Collaborative Alignment between the Teleprospecting Team and Sales Organization (Part 2)

Last week’s article, Collaborative Alignment between the Teleprospecting Team and Sales Organization (Part 1), highlighted several best practices to help drive lead-to-pipeline conversion. Each recommendation in the article increases sales & teleprospecting collaboration and will have a positive impact Continue reading →

Kathy Rizzo

September 25, 2014

Marketing Blog

Using Teleprospecting to Gain Market Share in Mexico

Over the past year TeleNet has witnessed an interesting trend in Mexico- businesses of all sizes are buying technology- and lots of it. One out of every four conversations we have with target accounts in Mexico has a need for Continue reading →

Kathy Rizzo

September 22, 2014

Marketing Blog

Collaborative Alignment between the Teleprospecting Team and Sales Organization (Part 1)

Aligning TeleNet’s teleprospecting team closely with our client’s sales organization helps to positively drive lead-to-pipeline conversion and ultimately ensure the highest return on investment for our clients marketing dollars.

Our best practices include:

Sales Management Input & Buy-In
1.) Gain Continue reading →

Kathy Rizzo

September 18, 2014

Marketing Blog

How to Integrate Story Telling into Your Teleprospecting Strategy

There are several important things to keep in mind during an initial teleprospecting conversation. Getting an understanding of the contact’s environment, their business needs, challenges, and what drives them to evaluate the product or solution in question, as well as Continue reading →

Kathy Rizzo

September 10, 2014

Marketing Blog

Kathy Rizzo, Author at TeleNet Marketing Solutions - Page 4 of 10

The Importance of Strong and Focused Open Ended Questions in Teleprospecting

Dissecting BANT Lead Criteria – How to Adapt this Standard to Today’s Environment

Integrating & Refreshing Content for Best Lead Generation Results

Streamlining Your Integrated Marketing Approach – Clutter or Coverage?

Time of Year Teleprospecting Strategies for Federal and State & Local Government

Starting Strong Out of the Gate – How to Optimize Campaigns from the Start

Collaborative Alignment between the Teleprospecting Team and Sales Organization (Part 2)

Using Teleprospecting to Gain Market Share in Mexico

Collaborative Alignment between the Teleprospecting Team and Sales Organization (Part 1)

How to Integrate Story Telling into Your Teleprospecting Strategy

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