As planning for the upcoming year begins, one question that may arise is whether working with a lead development partner is the best choice for you. If one or more of the below criteria describe your 2023 situation, working with Continue reading →
Optimizing the way marketing and sales align is critical to driving increased metrics in Q4 and beyond. During the fourth quarter, sales representatives are focused on closing business. Marketing can provide support through nurturing and prospecting activities that tend to Continue reading →
Has your marketing outreach started to feel stale? If you experience diminishing returns or need to give your target audience a breather, these strategic outreach initiatives will breathe new life into your approach (and pipeline!)
Recently a popular podcaster posted a complaint on Twitter about lost baggage and the lack of responsiveness from a representative of the airliner. The company’s response? A human would indeed follow up after several days if the bots failed to Continue reading →
What if you lived in a world where you did not have to choose one or the other? Instead, a single marketing initiative could develop short-term opportunities for your sales pipeline and create nurture-ready leads while uncovering in-depth market intelligence Continue reading →
As we near the halfway mark of 2022, it’s a good idea to closely examine the marketing qualified leads (MQLs) provided to your sales organization over the past six months. Some qualified leads have likely failed to advance to the Continue reading →
The Federal Government fiscal year begins on October 1st. Therefore, fall and winter are typically peak planning periods for purchases that will take place in spring & summer. We have experience targeting this market and recommend Continue reading →
With almost half of the year behind us, this is a great time to reflect on your progress and plan for the second half of the year. There are three key ways to start driving more qualified leads to your Continue reading →
A well-rounded account-based marketing (ABM) strategy will leverage a lead development team that utilizes human-touch teleservices to strengthen the lead-to-sales handoff and drive the sales pipeline. To better understand why lead development and teleservices are so important, let’s define ABM. Continue reading →
