There is no question that our society is going through a phase of economic evolution. Seemingly overnight, the troubles of Wall Street have managed to seep into the fibers of a society that was, at one point not long ago, Continue reading →
For the second consecutive year, TeleNet Marketing Solutions surveyed marketing
professionals to more thoroughly understand how business-to-business companies – primarily in the high-tech industry – are utilizing telemarketing within their lead generation strategy. The
marketers surveyed range from lead generation Continue reading →
For the second consecutive year, TeleNet Marketing Solutions surveyed marketing professionals to more thoroughly understand how business-to-business companies ‘ primarily in the high-tech industry – are utilizing telemarketing within their lead generation strategy. The marketers surveyed range from lead generation Continue reading →
Our recent Best in Class report shows that telemarketing is continuing to expand beyond cold-calling and responder qualification. In the last 12 months there has been a significant increase in the use of telemarketing for appointment setting, contact discovery (data Continue reading →
If you’re like me, then you are tired of hearing about the economy and tired of thinking about the economy. However, as tired as we are of this subject, the need to alter our behavior as a result of the Continue reading →
Ashlea thoughts a few weeks ago got me thinking about the ever-present issue of quality of leads vs. quantity of leads, specifically when looking at list sources. Now we all like that full report that shows 50 leads for the Continue reading →
Here is an example of a recent lesson in event follow-up: Always telemarket to all event registrants, not just the attendees. People who sign up for an event, webcast or conference do so for a reason- but cannot always attend. Continue reading →
Jon comments last week on the importance of data hygiene in today economy got me thinking of some other things companies can be doing to serve their market in times of turmoil. Why not use a data cleansing/profiling effort as Continue reading →
High-Tech companies that sell into the Healthcare, Education and/or Government industries may have a little more skip in their step as the stimulus efforts should give a boost to IT spending. Here are some of the funding details that I’ve Continue reading →
The economy recent decline is forcing job cuts in almost every industry across our nation. With these cuts comes reorganization and shifts in job responsibilities for many companies. This is an unfortunate situation for so many but remains a reality Continue reading →
