In the current economy, almost every one of us has felt at least some of the effect of the business downturn. Ask anyone, and either they, or someone they know has either been
With the economy deteriorating over the past year, it’s no surprise that marketers are changing the way they use specific tactics, such as B2B telemarketing. A new report from TeleNet Marketing Solutions offers a snapshot of how marketers are adapting Continue reading →
Targeting C-Level executives is a tough proposition. The general consensus is that they are difficult to reach and have a narrow focus on what is important for taking up their valuable time. Although it is recommended to carefully plan Continue reading →
There is no question that our society is going through a phase of economic evolution. Seemingly overnight, the troubles of Wall Street have managed to seep into the fibers of a society that was, at one point not long ago, Continue reading →
Targeting C-Level executives is a tough proposition. The general consensus is that they are difficult to reach and have a narrow focus on what is important for taking up their valuable time. Although it is recommended to carefully plan Continue reading →
For the second consecutive year, TeleNet Marketing Solutions surveyed marketing
professionals to more thoroughly understand how business-to-business companies – primarily in the high-tech industry – are utilizing telemarketing within their lead generation strategy. The
marketers surveyed range from lead generation Continue reading →
Our recent Best in Class report shows that telemarketing is continuing to expand beyond cold-calling and responder qualification. In the last 12 months there has been a significant increase in the use of telemarketing for appointment setting, contact discovery (data Continue reading →
For the second consecutive year, TeleNet Marketing Solutions surveyed marketing professionals to more thoroughly understand how business-to-business companies ‘ primarily in the high-tech industry – are utilizing telemarketing within their lead generation strategy. The marketers surveyed range from lead generation Continue reading →
If you’re like me, then you are tired of hearing about the economy and tired of thinking about the economy. However, as tired as we are of this subject, the need to alter our behavior as a result of the Continue reading →
Ashlea thoughts a few weeks ago got me thinking about the ever-present issue of quality of leads vs. quantity of leads, specifically when looking at list sources. Now we all like that full report that shows 50 leads for the Continue reading →
