Lead Nurturing via telemarketing increases 127 percent among Best In Class Marketers

Lead Nurturing via telemarketing increases 127 percent among Best In Class Marketers

Our recent Best in Class report shows that telemarketing is continuing to expand beyond cold-calling and responder qualification. In the last 12 months there has been a significant increase in the use of telemarketing for appointment setting, contact discovery (data hygiene), and lead nurturing. Most notably, lead nurturing via telemarketing has increased by 127 percent among our