Finally,the holidays are upon us and another year has whizzed by to be put on the books. It is during this time when most businesses are doing all they can to finish strong as they head into the upcoming year. Continue reading →
In our increasingly global markets I see an interesting trend: Companies are taking a single, powerful marketing message and they are using it around the globe.
Taking a message, product and brand overseas and across frontiers is as challenging as Continue reading →
Question: As the economy makes budget cuts inevitable, what is the most effective use of business-to-business telemarketing?
Answer: Companies that align their telemarketing activities closely with sales and driving business will increase their telemarketing dollars,” responds Kathy Rizzo, Continue reading →
Since 1976, Jack Henry & Associates has provided information technology systems to financial institutions. More than 30 years of business is quite a feat in an industry known for start-up technology companies that often fail and a significant number Continue reading →
One of the most important steps in executing a successful lead generation campaign is the development of an effective script. Often, there is a tendency to get bogged down with questions that are focused on uncovering specific data points. Too Continue reading →
In today climate of marketing accountability, the measurability of telemarketing makes it an attractive component for any lead generation program. Marketers are effectively using front-end (i.e. cost per lead, cost per appointment, cost per attendee) and back-end (i.e. cost per Continue reading →
As Thanksgiving approaches, I’d like to take a moment to thank our readers for subscribing to our telemarketing best practice blog. Our subscription base has more than doubled over the last two months! We are thrilled that you take a Continue reading →
Kathy comments about the role of Teleservices during economic struggle last week got me to thinking about how our calls have changed as a result of recent uncertainty. Specifically, we’ve needed to pay additional attention to the ways in which Continue reading →
The economy is on everyone mind, both personally and professionally. I’ve had several clients ask about the role of Teleservices during this period of economic struggle. Last week, I provided some suggestions for how to focus your telemarketing dollars. Continue reading →
Considering that over 60% of a telemarketing lead generation campaign success is directly attributed to the targeted database, it is evident how important data is to achieving desired results. Building and maintaining accurate contact databases is an ongoing challenge for Continue reading →
