APL Logistics designs and operates global supply chains that deliver products worldwide. The company’s innovative end-to-end solutions use data connectivity for greater visibility and control. APL Logistics provides the resources necessary to support the entire supply chain. With Continue reading →
Previously, I discussed the importance of the lead generation team understanding their role in the sales pipeline. It is their job not to make the sale, but to uncover a need, generate interest, and pass that interest on to Continue reading →
Online media, direct mail, email blasts, banner ads – these are no small expense!! Make sure your dollars don’t go to waste by adhering to the following guidelines:
Telemarketing is key to the success of any overall lead generation strategy. Continue reading →
When developing an outbound lead generation or lead nurturing campaign a key question to ask is whether the focus is going to be account-driven or contact-driven. We’ve found that there are some significant differences between how to approach, target, and Continue reading →
Many marketing organizations are placing an emphasis on the role of teleprospecting as a component of their business-to-business lead generation strategy.
Perhaps one of the reasons behind that emphasis is the endorsement that teleprospecting has received from SiriusDecisions , a Continue reading →
In today economy a common strategy is to provide software and applications for free in hopes to get your brand name out there in the market-place. A secondary goal (or arguably the primary) is to eventually get users to start Continue reading →
Continuing my series on the Education Industry, there are clear differences between the Higher Education and K-12 markets. These differences should be used to tailor your teleprospecting lead generation approach. The following points will help you to penetrate the K-12 Continue reading →
BOGART, Ga. January 30, 2013 – TeleNet Marketing Solutions saw its revenues increase by nearly 7 percent in 2012, marking the eighth-straight year of growth for the business-to-business lead generation firm.
Previously I shared with you several Keys to Success in targeting the Education Industry. Now, I’d like to drill down on Higher Education. Here are several points to help you understand the mindset of technology decision makers in Higher Ed Continue reading →
