BOGART, Ga. January 30, 2013 – TeleNet Marketing Solutions saw its revenues increase by nearly 7 percent in 2012, marking the eighth-straight year of growth for the business-to-business lead generation firm.
In 2012, the firm worked with seven new companies — including three with annual revenues of more than $1 billion — and grew from 240 to 254 employees. The success, said TeleNet Vice President of Sales and Marketing Kathy Rizzo, can be traced to the company’s integration with the businesses it represents.
“TeleNet has set itself apart from other lead generation and business-to-business telemarketing companies by the extra work we put in with our different clients’ sales teams,” Rizzo said. “By integrating our efforts and tightening the communication between marketing and sales, our clients have seen more qualified leads turn into new customers.”
TeleNet consults with clients to determine the right lead-to-sales handoff for their organization, Rizzo said. When the lead handoff is well defined, everyone benefits; marketing teams generate a higher return on their investment and sales organizations close more business, she added.
Gregg Garrett, TeleNet’s chief executive officer and co-founder, said the firm’s innovative thinking and teleprospecting approaches have led to its long-term success. More than 30 companies ‘ many of them in the high-tech sector ‘ count on TeleNet for generating and nurturing leads through teleprospecting.
Founded outside of Atlanta in 1999 with three employees, TeleNet now has more than 250 employees who design and deploy business-to-business teleprospecting campaigns focused on generating leads and nurturing prospects. But these campaigns aren’t developed in a vacuum, Garrett said.
“We make it a point to consult with our clients’ sales teams to discover the information and leads that are most important to them,” Garrett said. “We strive to ensure a maximum return on investment for our clients, and that’s why so many of them stay with us.”