Previously, I discussed the importance of the lead generation team understanding their role in the sales pipeline. It is their job not to make the sale, but to uncover a need, generate interest, and pass that interest on to Continue reading →
Online media, direct mail, email blasts, banner ads – these are no small expense!! Make sure your dollars don’t go to waste by adhering to the following guidelines:
Telemarketing is key to the success of any overall lead generation strategy. Continue reading →
When developing an outbound lead generation or lead nurturing campaign a key question to ask is whether the focus is going to be account-driven or contact-driven. We’ve found that there are some significant differences between how to approach, target, and Continue reading →
In today economy a common strategy is to provide software and applications for free in hopes to get your brand name out there in the market-place. A secondary goal (or arguably the primary) is to eventually get users to start Continue reading →
Continuing my series on the Education Industry, there are clear differences between the Higher Education and K-12 markets. These differences should be used to tailor your teleprospecting lead generation approach. The following points will help you to penetrate the K-12 Continue reading →
Previously I shared with you several Keys to Success in targeting the Education Industry. Now, I’d like to drill down on Higher Education. Here are several points to help you understand the mindset of technology decision makers in Higher Ed Continue reading →
TeleNet has vast experience using teleprospecting to target the Education Industry, including K-12 & Higher Education. Our experience includes cold calling, responder follow up and industry event follow up (including industry event such as Educause, ISTE, TCEA, NECC Continue reading →
A call guide is a crucial tool for any telemarketing campaign, and I would like to highlight three key objectives to keep in mind when preparing a script.
Directs Flow of Conversation. One important feature is that it directs Continue reading →
Increasing revenue and measuring ROI are key objectives to any telemarketing campaign. In Lead Generation, you often hear aboutÒbridging the gap” andÒclosing the loop” as ways to accomplish this goal. It important to make sure that you are involving the Continue reading →
