Those of us in the lead generation business know all too well that lead “leakage” can quickly turn into lead “floodage” when the leads we work so hard to generate are not properly worked by sales. I’ve seen it so Continue reading →
Spring will be here before we know it (yes, Winter just arrived, but time flies!), and for marketing departments nationwide, that means that event season is right around the corner too. This creates an environment saturated with options for business Continue reading →
At TeleNet, our teleprospecting agents or as we refer to them – “Marketing Communications Specialists” – are our product; therefore training them is of the essence. Some may consider it the equivalent of R&D.
It’s no surprise that many marketing activities have a deadline of yesterday, since marketing pipeline contribution is so important to a business’ bottom line. That being said, there are a few things that should be considered from a sales, marketing Continue reading →
There are still some industries which are heavily influenced by door to door sales. The medical and dental industries are two great examples, which tend to demand a more personalized relationship with their sales representatives, labs, providers and partners.
Cold Calling strategies have evolved in the modern marketing world beyond the stereotypical “dialing for dollars” into a warmer informative conversation.
Below are a few things to keep in mind to make a proactive outbound effort warmer and more effective: Continue reading →
Many companies are utilizing digital nurturing as an important component of their marketing strategy. However, frequently marketers are missing a “human-touch” element. Consequently, they are missing an opportunity to proactively engage with their top prospects and increase their pipeline with Continue reading →
The way in which a question is phrased and whether it is an open-ended or a closed-ended question, can drastically affect the response that is received. Ideally, teleprospectors should guide a conversation, allowing it to remain focused on the topic Continue reading →
The Challenge
This is Teleprospecting 101: if you are going to uncover a lead, you have to get your prospect on the phone first. The best salesman in the world would never make a sale if they did not have Continue reading →
