Middle Market (or midmarket) companies are most often defined by a revenue range or an employee count. The revenue range can vary, most agree on somewhere between $5 and $10 million on the small end. At the high end of Continue reading →
Throughout 2021 TeleNet showcased the impressive growth in teleprospecting results among our high-tech clientele compared to pre-pandemic metrics. Results within the mid-market segment have been impressively strong, accounting for approximately 60-70% of our targeted audience. Thus, if your target market Continue reading →
Augmenting an internal team drives increased teleprospecting results by strengthening and filling in gaps. Does it surprise you to learn that the majority of our clients leverage TeleNet’s service alongside their internal team? Here are a few examples of how Continue reading →
Marketing leaders are leveraging digital strategies now more than ever before to maintain brand awareness, relevance, and continuity, while capturing leads. While there’s no arguing digital is a critical component of a successful marketing strategy, marketers need to be careful Continue reading →
One thing you can always count on is that sales representatives like to make money. During the final months of the year, they’re aggressively focused on winning new contracts to maximize their compensation plans.
Just like automobiles have different makes and models and ice cream has different flavors, there are many types of teleprospecting campaigns that B2B marketers can leverage for an effective MQL strategy. As opposed to a broad “spray and pray” approach, Continue reading →
Recently we shared the impressive growth in our teleprospecting metrics during the first quarter of 2021. Our second quarter metrics continued this upward trend at a more accelerated rate, signaling strengthening market demand.
Several years ago IBM coined the acronym “BANT” when training their sales team on what they should look for in a qualified lead (BANT = Budget + Authority + Need + Timeframe). Many B2B marketing departments and agencies are now Continue reading →
B2B marketers spend considerable time and budget uncovering, developing, and qualifying leads for sales follow-up. However too often marketing qualified leads (MQLs) are passed to sales only to be closed several weeks later as “could not reach” or “unresponsive.” Sound Continue reading →
B2B marketers have many choices of marketing agencies ready and willing to take on their teleservice needs. When it comes to teleprospecting and appointment-setting services, there are nearly as many pricing options as there are agencies. However, not all B2B Continue reading →
