To further illustrate the point that Jon Plant outlined in his blog posting on May 7th regarding critical business issue (CBI) voice mail strategies, we’ve decided to provide an example that we would use if calling a contact Continue reading →
When marketing professionals set out to conduct an evaluation of lead generation telemarketing vendors, they may seek advice from their colleagues, pull from their past experiences, conduct research on the web and review guidelines put into place by their procurement Continue reading →
The voice mail messaging strategy, frequently overlooked by marketers, is one of the most critical components of an outbound telemarketing lead generation program. Regardless of the quality of your targeted list, you ultimately are challenged with connecting
Question: How can I better obtain closed-loop data on my leads in order to show ROI?
Answer: “Consider taking a hands-on approach to your lead management by employing a closed-loop lead administrator,” suggests Kathy Rizzo, VP of marketing at Continue reading →
TeleNet Marketing Solutions polled a group of B-to-B technology marketers on their approach to telemarketing and came up with some exclusive new data that MarketingSherpa looked at first and that you can apply immediately.
