There are still some industries which are heavily influenced by door to door sales. The medical and dental industries are two great examples, which tend to demand a more personalized relationship with their sales representatives, labs, providers and partners.
Cold Calling strategies have evolved in the modern marketing world beyond the stereotypical “dialing for dollars” into a warmer informative conversation.
Below are a few things to keep in mind to make a proactive outbound effort warmer and more effective: Continue reading →
Many companies are utilizing digital nurturing as an important component of their marketing strategy. However, frequently marketers are missing a “human-touch” element. Consequently, they are missing an opportunity to proactively engage with their top prospects and increase their pipeline with Continue reading →
The way in which a question is phrased and whether it is an open-ended or a closed-ended question, can drastically affect the response that is received. Ideally, teleprospectors should guide a conversation, allowing it to remain focused on the topic Continue reading →
Several years ago IBM coined the acronym “BANT” when training their sales team on what they should look for in a qualified lead (BANT = Budget + Authority + Need + Timeframe). Many B2B marketing departments and agencies are now Continue reading →
There are many tactics and components of lead generation such as online media, email, and teleprospecting. The success of these tactics is largely based on the relevancy of the content and messaging. Marketers should consistently create and curate valuable content Continue reading →
There’s certainly no shame in coming from behind to win a big race. In the business world, however, we can all pretty much agree it’s better just to start strong out of the gate. Much of a teleprospecting campaign’s success Continue reading →
There are several important things to keep in mind during an initial teleprospecting conversation. Getting an understanding of the contact’s environment, their business needs, challenges, and what drives them to evaluate the product or solution in question, as well as Continue reading →
