Lead Nurturing Archives - Page 2 of 3 - TeleNet Marketing Solutions

B2B Marketing Outreach During the Pandemic

As we settle into our current new normal, consistent B2B marketing outreach will be key in achieving sales goals. However, to be successful you must adapt your messaging, understand how metrics are changing, and effectively integrate virtual events, while building Continue reading →

Kathy Rizzo

May 18, 2020

Marketing Blog, TeleNet News

How a Tele-Partner Can Impact your 2020 Marketing Goals

The beginning of a new year is a great time to reflect on your progress over the past 12 months and more importantly, plan how you want to grow and change in the upcoming year. Your business resolutions may look Continue reading →

TeleNet Marketing

January 7, 2020

Marketing Blog

Fourth Quarter Sales Behavior Impacts Marketing’s Focus

One thing you can always count on is that sales representatives like to make money. During the final months of the year, they’re aggressively focused on closing (winning!) business in order to maximize their compensation plans.

Having your sales reps Continue reading →

Kathy Rizzo

September 7, 2017

Marketing Blog

Lead Generation is More Than Generating Leads

Generating, qualifying and delivering leads to the sales organization is only part of an effective lead generation initiative. Successful marketing managers are also focused on accelerating pipeline and ensuring marketing’s contribution to revenue.

Here are a few tactics that TeleNet Continue reading →

TeleNet Marketing

February 27, 2017

Marketing Blog

Human-Touch Nurturing: Why it Matters & How it Can Improve Results

Many companies are utilizing digital nurturing as an important component of their marketing strategy. However, frequently marketers are missing a “human-touch” element. Consequently, they are missing an opportunity to proactively engage with their top prospects and increase their pipeline with Continue reading →

Kathy Rizzo

June 25, 2015

Best Practice Guides, Marketing Blog, TeleNet News

Dissecting BANT Lead Criteria – How to Adapt this Standard to Today’s Environment

Several years ago IBM coined the acronym “BANT” when training their sales team on what they should look for in a qualified lead (BANT = Budget + Authority + Need + Timeframe). Many B2B marketing departments and agencies are now Continue reading →

Kathy Rizzo

January 6, 2015

Best Practice Guides, Marketing Blog

Collaborative Alignment between the Teleprospecting Team and Sales Organization (Part 2)

Last week’s article, Collaborative Alignment between the Teleprospecting Team and Sales Organization (Part 1), highlighted several best practices to help drive lead-to-pipeline conversion. Each recommendation in the article increases sales & teleprospecting collaboration and will have a positive impact Continue reading →

Kathy Rizzo

September 25, 2014

Marketing Blog

Lead Nurturing Beyond the Phone Call

In May, I posted a blog titled Lead Nurturing – The Importance of Ongoing Communication, which highlighted some tips for success in a telemarketing nurturing approach. However, a successful lead nurturing initiative goes beyond a regularly scheduled phone conversation. Continue reading →

TeleNet Marketing

September 24, 2012

Marketing Blog

Lead Nurturing: Cultivating Relationships and Growing Sales through Continued Dialog

The term “lead nurturing” is commonly seen and heard in marketing publications, in marketing blogs and at B2B marketing events. Defined as “a relationship-building approach utilizing multiple media to provide relevant information tailored to prospects while engaging in an ongoing Continue reading →

Kathy Rizzo

May 18, 2012

Best Practice Guides

How to Use Lead Scoring to Optimize your

Lead Nurturing has been a hot button over the last several years especially as marketing automation has become more and more of a standard in today marketing world. While most email nurturing engines offer lead scoring as an option, it Continue reading →

TeleNet Marketing

January 16, 2012

Marketing Blog

Lead Nurturing Archives - Page 2 of 3 - TeleNet Marketing Solutions

B2B Marketing Outreach During the Pandemic

How a Tele-Partner Can Impact your 2020 Marketing Goals

Fourth Quarter Sales Behavior Impacts Marketing’s Focus

Lead Generation is More Than Generating Leads

Human-Touch Nurturing: Why it Matters & How it Can Improve Results

Dissecting BANT Lead Criteria – How to Adapt this Standard to Today’s Environment

Collaborative Alignment between the Teleprospecting Team and Sales Organization (Part 2)

Lead Nurturing Beyond the Phone Call

Lead Nurturing: Cultivating Relationships and Growing Sales through Continued Dialog

How to Use Lead Scoring to Optimize your

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