Marketing Blog & News

Telemarketing: A Critical Step to Turning Responders to Qualified Leads – Part 2

Only a fraction of a company marketing responders are qualified

April 14, 2008

Writing a Telemarketing Lead Generation Script

Having a quality telemarketing lead generation script is one of the most important items to ensure a successful campaign. In order to write a quality script, you must understand the goals and desired outcomes of the program, keep in mind Continue reading →

TeleNet Marketing

April 8, 2008

Marketing Blog

TeleNet’s Nurturing Methodology Utilizes “Human Touch” to Generate Significant ROI for Clients

Leads not converting to Sales

Closed loop analysis has determined that in many companies long-term leads, as well as qualified prospects that are not yet leads, are not activity pursued or nurtured by their sales organization resulting in prospects falling Continue reading →

TeleNet Marketing

April 4, 2008

Success Stories

How to Use Targeted Telemarketing to Generate Service Leads

The services industry accounts for 55% of the economic activity in the U.S. and comprises the lion share of the private, non-goods producing industries that account for approximately 70% of total U.S. economic activity. The unique characteristics of services products Continue reading →

TeleNet Marketing

April 2, 2008

Marketing Blog

Telemarketing: A Critical Step to Turning Responders to Qualified Leads – Part 1

Distinguishing between qualified leads and responders is a responsibility of each company Marketing department. Yet, it surprising that many companies treat qualified leads and responders the same (even using the same umbrella term of

TeleNet Marketing

April 1, 2008

Marketing Blog

Integrating Email with Telemarketing Lead Nurturing

To the surprise of some marketers, we tend to steer our clients away from spending time and money on creating graphic-rich HTML e-mails to integrate into their telemarketing nurturing strategy. Here’s why:

By definition, a lead nurturing strategy is based Continue reading →

TeleNet Marketing

March 21, 2008

Marketing Blog

Setting Expectations for Your Lead Generation & Lead Nurturing Telemarketing

Clearly documenting measurements of success and setting proper expectations for each telemarketing lead generation and lead-nurturing initiative is a critical step to ensuring long-term funding and to knowing when your program is exceeding results or is in trouble. Surprisingly, this Continue reading →

TeleNet Marketing

March 12, 2008

Marketing Blog

Business Reasons To Outsource Telemarketing Lead Generation

Outsourcing and telemarketing – two words that have been demonized in the media and with the public at-large, but in the business-to-business world, outsourcing the telemarketing function of a company overall marketing function is not only an accepted practice, it Continue reading →

TeleNet Marketing

March 11, 2008

Marketing Blog

Bridging the Gap between Marketing and Sales to Ensure Telemarketing Lead Generation Success

Bridging the gap between marketing and sales is an ongoing challenge for most organizations. However, it also an essential part to making telemarketing lead generation programs successful. Without buy-in from your sales team, a lead generation program is less likely Continue reading →

TeleNet Marketing

March 5, 2008

Marketing Blog

4 Steps to Motivate Your Telemarketing Lead Generation Team

Having worked in telemarketing operations management prior to joining TeleNet’s account management team, I know firsthand how important having highly motivated agents is to producing a successful telemarketing lead generation program. While much of the agent motivation is the responsibility Continue reading →

TeleNet Marketing

March 4, 2008

Marketing Blog

Marketing Blog & News

Telemarketing: A Critical Step to Turning Responders to Qualified Leads – Part 2

Writing a Telemarketing Lead Generation Script

TeleNet’s Nurturing Methodology Utilizes “Human Touch” to Generate Significant ROI for Clients

Leads not converting to Sales

How to Use Targeted Telemarketing to Generate Service Leads

Telemarketing: A Critical Step to Turning Responders to Qualified Leads – Part 1

Integrating Email with Telemarketing Lead Nurturing

Setting Expectations for Your Lead Generation & Lead Nurturing Telemarketing

Business Reasons To Outsource Telemarketing Lead Generation

Bridging the Gap between Marketing and Sales to Ensure Telemarketing Lead Generation Success

4 Steps to Motivate Your Telemarketing Lead Generation Team

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