When presented with the question of whether you want high quality leads or a high quantity of leads, how would you respond? While there are strong arguments for both sides, if you are like many marketers and sales managers, you Continue reading →
The voice mail messaging strategy, frequently overlooked by marketers, is one of the most critical components of an outbound telemarketing lead generation program. Regardless of the quality of your targeted list, you ultimately are challenged with connecting
Question: How can I better obtain closed-loop data on my leads in order to show ROI?
Answer: “Consider taking a hands-on approach to your lead management by employing a closed-loop lead administrator,” suggests Kathy Rizzo, VP of marketing at Continue reading →
TeleNet Marketing Solutions polled a group of B-to-B technology marketers on their approach to telemarketing and came up with some exclusive new data that MarketingSherpa looked at first and that you can apply immediately.
Appointment setting is a hot topic within the market, as many companies see benefit in handing off scheduled appointments to their sales channel in addition to providing qualified leads. Before outsourcing an appointment setting campaign or launching one internally, there Continue reading →
If you were shown a way to generate over $7 million in new pipeline by simply working leads that your marketing campaigns already uncovered with content that you already developed, would you jump on it? If so, keep reading!
When working with a new lead generation client, many times they want to integrate our telemarketing results into their internal databases, CRM or SFA, but are unsure of the best way to do this. The answer to this is Continue reading →
Having a quality telemarketing lead generation script is one of the most important items to ensure a successful campaign. In order to write a quality script, you must understand the goals and desired outcomes of the program, keep in mind Continue reading →
