Marketing Blog & News

Answer: First, my advice is not to spend time and money creating graphic-rich HTML e-mails. A lead nurturing strategy is based on a relationship-building approach. Therefore, the best way to integrate e-mail to your existing telemarketing strategy is to develop Continue reading →

For years Marketing Managers have thought that calling a prospect more than three or four times brought about diminishing returns. Thus, they would hire an external agency or use an internal call center and provide a prospect list with instructions Continue reading →

Marketers have so many fancy online options at their fingertips, they forget how useful (and successful) telemarketing can be for lead generation. So many don’t follow the right rules or give up too soon.

To read this article, please click Continue reading →

TeleNet Marketing Solutions continued to expand its existing client roster in the first half of 2007 with the addition of six new clients. The new clients and the renewal and expansion of programs for current clients led to a 32 Continue reading →

The term “lead nurturing” is commonly seen and heard in marketing publications, in marketing blogs and at B2B marketing events. Defined as “a relationship-building approach utilizing multiple media to provide relevant information tailored to prospects while engaging in an ongoing Continue reading →

Is your industry going through a lot of mergers and acquisitions? As your reps know, clients of companies in the midst of big changes such as M&As are often ripe for the picking.

In this MarketingSherpa Case Study, discover five Continue reading →