Marketing Blog & News

Comparing and contrasting your telemarketing approach and processes with more than 50 of your peers can be interesting. But what does it really tell you? Perhaps that it’s “OK” not to have formal and regular communication with your sales team Continue reading →

1. Before engaging on a lead generation program it is critically important that marketing and sales management work together to create and agree upon the definition of a “sales-ready” lead for your organization. Factors to consider include the length of your Continue reading →

Whether you’re selling IT solutions or recruiting services, nurturing should be part of any organization’s marketing strategy. Keeping an open line of communication between your company and your prospects is essential to eventually landing that big deal.

Nurturing is a Continue reading →