Marketing Blog & News

Telemarketing’s Role in a Struggling Economy

Tuning into a webinar hosted by Firstwave last week, I heard a new statistic quoted by BearingPoint’s Global Director of Integrated Marketing, Paul Dunay: “B2B marketers are reporting a 60% increase in the length of the buy cycle because of Continue reading →

TeleNet Marketing

June 26, 2008

Marketing Blog

What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign (Part 2)

In a recent blog post, Melissa Joffrion provided some insight into the program components that should be considered before outsourcing an appointment setting campaign or launching one internally (view her post What You Should Consider Before Launching an Appointment Setting Continue reading →

TeleNet Marketing

June 23, 2008

Marketing Blog

You Must Remember This: A Lead Generation List is just a List. Or is it?

Often, one of the most challenging parts of executing a lead generation marketing campaign, whether it is email, mail, telemarketing or any combination of the three, is the targeted list. Where will you get it, what data should be in Continue reading →

TeleNet Marketing

June 18, 2008

Marketing Blog

The Human Touch of Lead Nurturing

Have you ever developed a meaningful relationship with someone without ever speaking with him/her? Most likely the answer is no. When developing a relationship – in personal or business life – it critical to engage in verbal communication in order Continue reading →

TeleNet Marketing

June 16, 2008

Marketing Blog

Use of “Pain Probing” in Lead Generation and Nurturing Telemarketing

Pain probing, you ask, what is that? It is an essential part of lead generation and nurturing telemarketing that helps uncover the

TeleNet Marketing

June 10, 2008

Marketing Blog

Lead Nurturing: What is Most Critical?

When launching a lead generation program, most marketers know that the single most important element is their targeted list. So, if data is the most critical element for lead generation, what is most critical element for lead nurturing? Content. In Continue reading →

TeleNet Marketing

June 6, 2008

Marketing Blog

Targeted Multi-Media Lead Generation Program Produces 23:1 ROI

BUSINESS ISSUE: Low Sales to Existing Customers

In mid-2005, a leading hardware provider embarked on a market research initiative in order to determine why their new Industry Standard Server (ISS) product was experiencing less than expected sales within their enterprise Continue reading →

TeleNet Marketing

June 4, 2008

Success Stories

TeleNet Marketing Goes Global

In an effort to meet the needs of their diverse client base of leading technology, telecommunications and financial services firms, TeleNet Marketing Solutions announces the expansion of their core capabilities, adding international calling to its roster of services.

TeleNet’s international Continue reading →

TeleNet Marketing

June 4, 2008

TeleNet News

Telemarketing Lead Generation Call Techniques: Objection Handling

The ability to effectively handle objections is without doubt the single biggest factor in successful lead generation. Often a prospect says they do not need your solution or services, even before you have had the chance to discuss their potential Continue reading →

TeleNet Marketing

June 4, 2008

Marketing Blog

How to Develop a Telemarketing Critical Business Issue (CBI) Voice Mail Strategy – Part 2

To further illustrate the point that Jon Plant outlined in his blog posting on May 7th regarding critical business issue (CBI) voice mail strategies, we’ve decided to provide an example that we would use if calling a contact Continue reading →

Kathy Rizzo

May 30, 2008

Marketing Blog

Marketing Blog & News

Telemarketing’s Role in a Struggling Economy

What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign (Part 2)

You Must Remember This: A Lead Generation List is just a List. Or is it?

The Human Touch of Lead Nurturing

Use of “Pain Probing” in Lead Generation and Nurturing Telemarketing

Lead Nurturing: What is Most Critical?

Targeted Multi-Media Lead Generation Program Produces 23:1 ROI

BUSINESS ISSUE: Low Sales to Existing Customers

TeleNet Marketing Goes Global

Telemarketing Lead Generation Call Techniques: Objection Handling

How to Develop a Telemarketing Critical Business Issue (CBI) Voice Mail Strategy – Part 2

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