Marketing Blog & News

Leads let you down? Look at the source

You can’t implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up.

Mac McIntosh
President and principal consultant, Mac McIntosh Inc

Getting the Continue reading →

TeleNet Marketing

October 1, 2009

TeleNet News

B2B Telemarketing Recruiting Step 1:

Hiring the

TeleNet Marketing

October 1, 2009

Marketing Blog

Three Things Lead Generation Managers Should Do in the Fourth Quarter

For those of us on a calendar fiscal year, we are now entering our final quarter. Right now your sales team is focused on closing business. Your sales reps are aggressively working the bottom of their sales funnel in order Continue reading →

TeleNet Marketing

September 29, 2009

Marketing Blog

Is the Government Stimulus Working For You

When the government stimulus package came out a few months ago, like many marketers, I wrote a blog outlining several steps to take in order to refocus telemarketing efforts on key industries: government, healthcare and education – Government Stimulus – Continue reading →

TeleNet Marketing

September 21, 2009

Marketing Blog

Gatekeepers: Strategies That Work

As some of you know, one of the single most challenging factors in lead generation is dealing with the Gatekeepers. These are individuals, more commonly known as administrative assistants, operators, etc, who guard the communication lines of the decision makers Continue reading →

TeleNet Marketing

September 16, 2009

Marketing Blog

Lead Generation Call Technique –

When it comes to making an effective B2B lead generation telemarketing call, there are several keys to consider:

Pre-qualify the contact you are calling to ensure you are talking to the right person. A lot of time can be wasted Continue reading →

TeleNet Marketing

September 8, 2009

Marketing Blog

New Debate- To Leave a Voice Mail or Not

Voice mail has been around for twenty-five years and yet today there is a new debate as to whether voice mail is worthwhile anymore. Articles published in the Boston Globe and NY Times, which question the use of the Continue reading →

TeleNet Marketing

August 28, 2009

Marketing Blog

Evaluating Results of Integrated Campaigns

One key element I’ve found that can be frequently overlooked in integrated marketing campaigns is the need to evaluate an effort full-scale, top to bottom, in order to identify what works and what doesn’t and to benchmark for future efforts. Continue reading →

TeleNet Marketing

August 27, 2009

Marketing Blog

Be Prepared – Avoid Just Checking In and Instead Become a Valuable Resource

Now more than ever, given the economic climate in the marketplace, make sure to have a primary objective for your call and be confident in your questioning. One reason agents may wander with questions is that they’re not prepared or Continue reading →

TeleNet Marketing

August 10, 2009

Marketing Blog

Top 5 Program Considerations for Telemarketing Lead Generation Success

Recently, Art Sobczak featured a blog post titled My Unbreakable Rules of Sales in his Telesales Blog. The post essentially lists a number of sales

TeleNet Marketing

August 6, 2009

Marketing Blog

Marketing Blog & News

Leads let you down? Look at the source

B2B Telemarketing Recruiting Step 1:

Three Things Lead Generation Managers Should Do in the Fourth Quarter

Is the Government Stimulus Working For You

Gatekeepers: Strategies That Work

Lead Generation Call Technique –

New Debate- To Leave a Voice Mail or Not

Evaluating Results of Integrated Campaigns

Be Prepared – Avoid Just Checking In and Instead Become a Valuable Resource

Top 5 Program Considerations for Telemarketing Lead Generation Success

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