ATHENS, Ga. (December 07, 2009) ‘ TeleNet Marketing is proud to announce that 2009 has been its fifth straight year of growth. In challenging economic times, marketing executives are leaning on methods with proven return on investment.
The company uses the same telemarketing techniques it prescribes clients, such as targeted lead generation and “human touch” lead nurturing, to cultivate business. This year, TeleNet added five large high-tech companies to their client roster and expanded relationships with existing clients.
“Under more pressure to generate sales leads, many companies have actually increased telemarketing’s prominence in their sales strategy – even as marketing budgets are being squeezed overall,” said Kathy Rizzo, co-founder and vice president of marketing for TeleNet.
“Tactics like e-mail and social media amplify your traditional marketing tactics, but they don’t replace them, not even in the technology industries,” said Rizzo, who keeps a blog herself.
Results from TeleNet’s annual survey of business-to-business marketers in high-tech industries found that 90.9 percent of best-in-class marketers are using cold-call telemarketing to assist in generating leads, and 60 percent planned to increase cold-calling in 2009.
“Telemarketing allows a real dialogue and real discussion with our clients’ prospects,” said Rizzo.
Lead nurturing campaigns, when a telemarketer builds a relationship with a prospect as a valued resource rather than a salesperson, have increased by 127 percent among the best-in-class survey respondents. Rizzo attributes this increase to lengthened sales cycles in a down economy.
“Customers want genuine conversation. They don’t want to be marketed at.”
About Telenet Marketing
TeleNet is a lead generation company created around a single focus: providing businesses with valuable information they can trust. We specialize in lead generation and market nurturing for business-to-business clients. Through our services, clients can pinpoint their target market by refining customer and prospect databases, qualify buyers and maintain ongoing strategic contact with potential sales leads.
*The full survey results, research method, and analysis may be found at