Data analysis is an important component of telemarketing strategies. Our program team is constantly analyzing data obtained throughout our calling efforts in order to make appropriate recommendations based on hard statistics. While obtaining feedback from your telemarketers and listening to recorded and/or live calls are very important components, there is no substitute to analyzing data. Doing so will help to validate assumptions and/or uncover trends that may not be readily apparent. And while performing analysis takes time and resources, it is well worth the expense.
Additionally, it also valuable to look at your data across multiple telemarketing campaigns in order to compare findings, look for overall trends and discover