Marketing Blog & News

Offers, what have you done for me lately? The Value of an Offer in B2B Telemarketing

In a previous blog posting How to Develop a Call Guide, I discussed various things to consider when compiling your B2B lead generation call guide. Strong opening statements, open-ended questions and developing strong information statements that leverage your solution Continue reading →

TeleNet Marketing

March 14, 2011

Marketing Blog

The Power of Successfully Answering the “Huh?” in each B2B Teleprospecting Call

By rough calculation, I’ve heard somewhere in the neighborhood of 3,000 telemarketing calls in my years with TeleNet. In all of those calls, there is one key question I hear contacts ask over and over. One question that stands out Continue reading →

TeleNet Marketing

March 3, 2011

Marketing Blog

Increasing Sales Engagement on Your Teleprospecting Leads

You’ve likely seen the industry statistics, which report the massive percentage of B2B tele-qualified leads that are not followed up on by Sales organizations – and then go on to purchase from a competitor. As we poll our own marketing Continue reading →

TeleNet Marketing

February 28, 2011

Marketing Blog

Top 3 Ways to Convey Value in a B2B Telemarketing Campaign

When developing a call guide for a telemarketing lead generation campaign, it is important to create value propositions, which can be used throughout your conversations. There are 3 ways that you achieve this:

Create a Solid Introduction: A well Continue reading →

TeleNet Marketing

February 24, 2011

Marketing Blog

Telemarketing Keeps B2B Marketing Strategies Personal

In today fast-paced market place, sales strategies have evolved into campaigns that provide information quickly to as many people as possible. Marketers are experimenting in social media and other forms of viral marketing as a method of sharing more information Continue reading →

TeleNet Marketing

February 18, 2011

Marketing Blog

Positive Outcomes of Integrating Email with Teleservices

Tyler Anderson recently focused his blog on the ways in which timely email can be incorporated into a telemarketing campaign. Combined with telemarketing, email is a fantastic way to quickly get into the game when there is a project Continue reading →

TeleNet Marketing

February 11, 2011

Marketing Blog

Integrating Email with Teleservices – Knowing When to Schedule

More and more telemarketing campaigns are utilizing a personalized one-to-one email component as part of the overall campaign strategy. Over the past several years TeleNet has built a proven-process for maximizing the effect of email on telemarketing results and we Continue reading →

TeleNet Marketing

February 7, 2011

Marketing Blog

Why Social Media Doesn’t Replace Tradition

If you are skeptical of the relevance of traditional marketing, or are even considering a replacement of traditional lead generation tactics with social media – think again. Traditional marketing remains critical to business-to-business marketing strategy, particularly in the area of Continue reading →

TeleNet Marketing

February 1, 2011

Best Practice Guides

Why Social Media Doesn’t Replace Tradition

If you are skeptical of the relevance of traditional marketing, or are even considering a replacement of traditional lead generation tactics with social media – think again. Traditional marketing remains critical to business-to-business marketing strategy, particularly in the area of Continue reading →

TeleNet Marketing

February 1, 2011

TeleNet News

Confidence: The Secret to a Successful Telemarketing Call

Having managed quite a few telemarketing campaigns as well as a whole host of agents over the years, I’ve discovered a few significant challenges. List quality, for instance, is an obvious one of those challenges, and one over which the Continue reading →

TeleNet Marketing

January 31, 2011

Marketing Blog

Marketing Blog & News

Offers, what have you done for me lately? The Value of an Offer in B2B Telemarketing

The Power of Successfully Answering the “Huh?” in each B2B Teleprospecting Call

Increasing Sales Engagement on Your Teleprospecting Leads

Top 3 Ways to Convey Value in a B2B Telemarketing Campaign

Telemarketing Keeps B2B Marketing Strategies Personal

Positive Outcomes of Integrating Email with Teleservices

Integrating Email with Teleservices – Knowing When to Schedule

Why Social Media Doesn’t Replace Tradition

Confidence: The Secret to a Successful Telemarketing Call

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