When working with a new lead generation client, many times they want to integrate our telemarketing results into their internal databases, CRM or SFA, but are unsure of the best way to do this. The answer to this is Continue reading →
Having a quality telemarketing lead generation script is one of the most important items to ensure a successful campaign. In order to write a quality script, you must understand the goals and desired outcomes of the program, keep in mind Continue reading →
Closed loop analysis has determined that in many companies long-term leads, as well as qualified prospects that are not yet leads, are not activity pursued or nurtured by their sales organization resulting in prospects falling Continue reading →
The services industry accounts for 55% of the economic activity in the U.S. and comprises the lion share of the private, non-goods producing industries that account for approximately 70% of total U.S. economic activity. The unique characteristics of services products Continue reading →
Distinguishing between qualified leads and responders is a responsibility of each company Marketing department. Yet, it surprising that many companies treat qualified leads and responders the same (even using the same umbrella term of
To the surprise of some marketers, we tend to steer our clients away from spending time and money on creating graphic-rich HTML e-mails to integrate into their telemarketing nurturing strategy. Here’s why:
Clearly documenting measurements of success and setting proper expectations for each telemarketing lead generation and lead-nurturing initiative is a critical step to ensuring long-term funding and to knowing when your program is exceeding results or is in trouble. Surprisingly, this Continue reading →
Outsourcing and telemarketing – two words that have been demonized in the media and with the public at-large, but in the business-to-business world, outsourcing the telemarketing function of a company overall marketing function is not only an accepted practice, it Continue reading →
Bridging the gap between marketing and sales is an ongoing challenge for most organizations. However, it also an essential part to making telemarketing lead generation programs successful. Without buy-in from your sales team, a lead generation program is less likely Continue reading →
