By rough calculation, I’ve heard somewhere in the neighborhood of 3,000 telemarketing calls in my years with TeleNet. In all of those calls, there is one key question I hear contacts ask over and over. One question that stands out Continue reading →
You’ve likely seen the industry statistics, which report the massive percentage of B2B tele-qualified leads that are not followed up on by Sales organizations – and then go on to purchase from a competitor. As we poll our own marketing Continue reading →
When developing a call guide for a telemarketing lead generation campaign, it is important to create value propositions, which can be used throughout your conversations. There are 3 ways that you achieve this:
In today fast-paced market place, sales strategies have evolved into campaigns that provide information quickly to as many people as possible. Marketers are experimenting in social media and other forms of viral marketing as a method of sharing more information Continue reading →
More and more telemarketing campaigns are utilizing a personalized one-to-one email component as part of the overall campaign strategy. Over the past several years TeleNet has built a proven-process for maximizing the effect of email on telemarketing results and we Continue reading →
If you are skeptical of the relevance of traditional marketing, or are even considering a replacement of traditional lead generation tactics with social media – think again. Traditional marketing remains critical to business-to-business marketing strategy, particularly in the area of Continue reading →
If you are skeptical of the relevance of traditional marketing, or are even considering a replacement of traditional lead generation tactics with social media – think again. Traditional marketing remains critical to business-to-business marketing strategy, particularly in the area of Continue reading →
Having managed quite a few telemarketing campaigns as well as a whole host of agents over the years, I’ve discovered a few significant challenges. List quality, for instance, is an obvious one of those challenges, and one over which the Continue reading →
BOGART, Ga. January 19, 2011′ After announcing TeleNet Marketing’s sixth straight year of growth, the lead generation and lead nurturing company’s co-founders Gregg Garrett and Jay Burgdorf have decided to streamline the CEO and CFO duties to meet the Continue reading →
