Even in the B2B world, cold calling and teleprospecting can be viewed as intrusive and self-serving. However, for those marketing and sales professionals who take the time to deliver a respectful & thoughtful approach, teleprospecting will initiate meaningful conversations with decision-makers, which will eventually impact your bottom-line.
So what steps will ensure an approach, which is both respectful and successful?
Here are some of our best practices to accomplish this –
- Talk less, listen more. The best cold callers are not necessarily the best talkers – they are the best listeners. By asking open-ended questions such as: