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How to Ensure a Respectful Teleprospecting Initiative

Even in the B2B world, cold calling and teleprospecting can be viewed as intrusive and self-serving. However, for those marketing and sales professionals who take the time to deliver a respectful & thoughtful approach, teleprospecting will initiate meaningful conversations with decision-makers, which will eventually impact your bottom-line.

So what steps will ensure an approach, which is both respectful and successful?

Here are some of our best practices to accomplish this –

  1. Talk less, listen more. The best cold callers are not necessarily the best talkers – they are the best listeners. By asking open-ended questions such as: