Kathy Rizzo, Author at TeleNet Marketing Solutions

How to Conduct Meaningful One-on-One Sessions with Your Teleprospecting Team

One-on-one sessions are a significant way to coach and develop teleprospecting agents (or lead development representatives). One of the biggest things to remember is everyone on your team is different, so your one-on-one sessions create a platform to determine each Continue reading →

Kathy Rizzo

September 11, 2017

Marketing Blog

Fourth Quarter Sales Behavior Impacts Marketing’s Focus

One thing you can always count on is that sales representatives like to make money. During the final months of the year, they’re aggressively focused on closing (winning!) business in order to maximize their compensation plans.

Having your sales reps Continue reading →

Kathy Rizzo

September 7, 2017

Marketing Blog

Time of Year Teleprospecting Strategies for Federal and State & Local Government

The Federal Government fiscal year begins on October 1st. Therefore, fall and winter are typically peak planning periods for purchases that will take place in spring & summer. Based on our experience targeting this market, we work to align teleprospecting Continue reading →

Kathy Rizzo

July 21, 2017

Marketing Blog

Integrating Human Engagement into Your Digital & Marketing Automation Strategies

Marketing automation, digital strategies and trigger email initiatives are effective in generating a flow of new inquiries and leads. However, many marketers struggle to determine at which point(s) they should move from automated engagement to human-to-human engagement.

Too Much Automation Continue reading →

Kathy Rizzo

March 21, 2017

Marketing Blog

How to Drive Up Call Center Retention

We’ve all read this title before and, as an HR or call center professional, been invited to webinars and conference calls to discuss this very important, very elusive goal.

What I aim to do here is to give you true, Continue reading →

Kathy Rizzo

February 7, 2017

Marketing Blog

Achieving Teleprospecting Success

A Lead Development Representative’s Perspective

Success as a lead development representative (LDR) is attributed to great teamwork, hands-on management and rewarding incentives. Prior to moving into my current sales role at TeleNet, I was an LDR supporting one of our Continue reading →

Kathy Rizzo

February 6, 2017

Marketing Blog

Market, Data & Call Flow Strategies Drive Teleprospecting Success

Teleprospecting results are on the rise, particularly for high-tech infrastructure solutions. In our own firm, the volume of qualified, sales-ready leads has increased on nearly every technology infrastructure campaign – ranging from a 12 to 58 percent improvement over the Continue reading →

Kathy Rizzo

September 20, 2016

Marketing Blog

Cost Consideration: To Outsource or Build an Internal Call Center

If you’re considering whether to outsource your teleprospecting activities to a reputable agency (i.e. TeleNet) or build an internal call center, you may initially think that an internal team is less expensive. However, there are many hidden costs that will Continue reading →

Kathy Rizzo

May 13, 2016

Marketing Blog

Using an “Account Grid” to Boost Teleprospecting Results

TeleNet’s call center software includes an “Account Grid” functionality, which allows our tele-agents to easily view and access all contacts associated with a particular account and/or site. This brings several benefits to our teleprospecting strategies, targeting both Enterprise and SMB Continue reading →

Kathy Rizzo

March 17, 2016

Marketing Blog