Lead Nurturing Archives - Page 3 of 4 - TeleNet Marketing Solutions

Lead Nurturing Beyond the Phone Call

In May, I posted a blog titled Lead Nurturing – The Importance of Ongoing Communication, which highlighted some tips for success in a telemarketing nurturing approach. However, a successful lead nurturing initiative goes beyond a regularly scheduled phone conversation. Continue reading →

TeleNet Marketing

September 24, 2012

Marketing Blog

Lead Nurturing: Cultivating Relationships and Growing Sales through Continued Dialog

The term “lead nurturing” is commonly seen and heard in marketing publications, in marketing blogs and at B2B marketing events. Defined as “a relationship-building approach utilizing multiple media to provide relevant information tailored to prospects while engaging in an ongoing Continue reading →

Kathy Rizzo

May 18, 2012

Best Practice Guides

How to Use Lead Scoring to Optimize your

Lead Nurturing has been a hot button over the last several years especially as marketing automation has become more and more of a standard in today marketing world. While most email nurturing engines offer lead scoring as an option, it Continue reading →

TeleNet Marketing

January 16, 2012

Marketing Blog

Tips For Creating a Respectful & Successful Teleprospecting Approach

Even in the B2B world, cold calling and teleprospecting can be viewed as intrusive and self-serving. However, for those marketing and sales professionals who take the time to deliver a respectful, thoughtful approach, teleprospecting will initiate meaningful conversations with decision-makers, Continue reading →

TeleNet Marketing

April 4, 2011

Best Practice Guides

Why Social Media Doesn’t Replace Tradition

If you are skeptical of the relevance of traditional marketing, or are even considering a replacement of traditional lead generation tactics with social media – think again. Traditional marketing remains critical to business-to-business marketing strategy, particularly in the area of Continue reading →

TeleNet Marketing

February 1, 2011

Best Practice Guides

How to Improve your 2011 Telemarketing Lead Generation Results

As we approach 2011, here are six tactics that will improve your lead generation results and yield a positive return on investment.

Define (and Redefine) Quality
You’ve likely heard the saying “if you throw enough stuff at the wall, something Continue reading →

TeleNet Marketing

November 15, 2010

Best Practice Guides

Survey Results: Best in Class Telemarketing Practices

For the second consecutive year, TeleNet Marketing Solutions surveyed marketing
professionals to more thoroughly understand how business-to-business companies – primarily in the high-tech industry – are utilizing telemarketing within their lead generation strategy. The
marketers surveyed range from lead generation Continue reading →

TeleNet Marketing

April 1, 2009

Best Practice Guides

The Five Most Read Lead Generation Tips & Best Practices

As Thanksgiving approaches, I’d like to take a moment to thank our readers for subscribing to our telemarketing best practice blog. Our subscription base has more than doubled over the last two months! We are thrilled that you take a Continue reading →

TeleNet Marketing

November 13, 2008

Marketing Blog

Three Ways To Improve Your Lead Nurturing Strategy

Although more than 80% of high-tech marketers say they have a lead-nurturing strategy, 64% say their strategy needs improvement, according to a February 2008 survey by TeleNet Marketing Solutions.

As for which areas of overall lead-generation strategy tech marketers would Continue reading →

TeleNet Marketing

September 16, 2008

Best Practice Guides

Creating a Lead Nurturing Marketing Matrix 101

When developing a lead nurturing campaign, you must make sure you have a well defined marketing matrix. Once you have performed a baseline qualification of your leads and have crafted value propositions which uniquely position your service/product, it time Continue reading →

TeleNet Marketing

May 14, 2008

Marketing Blog

Lead Nurturing Archives - Page 3 of 4 - TeleNet Marketing Solutions

Lead Nurturing Beyond the Phone Call

Lead Nurturing: Cultivating Relationships and Growing Sales through Continued Dialog

How to Use Lead Scoring to Optimize your

Tips For Creating a Respectful & Successful Teleprospecting Approach

Why Social Media Doesn’t Replace Tradition

How to Improve your 2011 Telemarketing Lead Generation Results

Survey Results: Best in Class Telemarketing Practices

The Five Most Read Lead Generation Tips & Best Practices

Three Ways To Improve Your Lead Nurturing Strategy

Creating a Lead Nurturing Marketing Matrix 101

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