Several years ago IBM coined the acronym “BANT” when training their sales team on what they should look for in a qualified lead (BANT = Budget + Authority + Need + Timeframe). Many B2B marketing departments and agencies are now Continue reading →
The term “lead nurturing” is commonly seen and heard in marketing publications, in marketing blogs and at B2B marketing events. Defined as “a relationship-building approach utilizing multiple media to provide relevant information tailored to prospects while engaging in an ongoing Continue reading →
Lead Nurturing has been a hot button over the last several years especially as marketing automation has become more and more of a standard in today marketing world. While most email nurturing engines offer lead scoring as an option, it Continue reading →
Even in the B2B world, cold calling and teleprospecting can be viewed as intrusive and self-serving. However, for those marketing and sales professionals who take the time to deliver a respectful, thoughtful approach, teleprospecting will initiate meaningful conversations with decision-makers, Continue reading →
If you are skeptical of the relevance of traditional marketing, or are even considering a replacement of traditional lead generation tactics with social media – think again. Traditional marketing remains critical to business-to-business marketing strategy, particularly in the area of Continue reading →
For the second consecutive year, TeleNet Marketing Solutions surveyed marketing
professionals to more thoroughly understand how business-to-business companies – primarily in the high-tech industry – are utilizing telemarketing within their lead generation strategy. The
marketers surveyed range from lead generation Continue reading →
As Thanksgiving approaches, I’d like to take a moment to thank our readers for subscribing to our telemarketing best practice blog. Our subscription base has more than doubled over the last two months! We are thrilled that you take a Continue reading →
