While the end of the year can be quite hectic due to professional and personal obligations, the beginning of a new year is a great time for planning and optimizing your telemarketing lead generation initiatives.
Although there’s been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co., which has increased its commitment to Continue reading →
You can’t implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up.
Mac McIntosh President and principal consultant, Mac McIntosh Inc
As some of you know, one of the single most challenging factors in lead generation is dealing with the Gatekeepers. These are individuals, more commonly known as administrative assistants, operators, etc, who guard the communication lines of the decision makers Continue reading →
You are committed to running a successful lead generation program.
You have invested your time and money to select the best partner, develop the best program, and provide the best training. You have gotten buy-in and input from key players Continue reading →
Targeting C-Level executives is a tough proposition. The general consensus is that they are difficult to reach and have a narrow focus on what is important for taking up their valuable time. Although it is recommended to carefully plan Continue reading →
For the second consecutive year, TeleNet Marketing Solutions surveyed marketing
professionals to more thoroughly understand how business-to-business companies – primarily in the high-tech industry – are utilizing telemarketing within their lead generation strategy. The
marketers surveyed range from lead generation Continue reading →
Here is an example of a recent lesson in event follow-up: Always telemarket to all event registrants, not just the attendees. People who sign up for an event, webcast or conference do so for a reason- but cannot always attend. Continue reading →
The economy recent decline is forcing job cuts in almost every industry across our nation. With these cuts comes reorganization and shifts in job responsibilities for many companies. This is an unfortunate situation for so many but remains a reality Continue reading →
