lead generation Archives - Page 10 of 12 - TeleNet Marketing Solutions

Building Databases and Uncovering Contacts : Leveraging the Internet With Telemarketing

Considering that over 60% of a telemarketing lead generation campaign success is directly attributed to the targeted database, it is evident how important data is to achieving desired results. Building and maintaining accurate contact databases is an ongoing challenge for Continue reading →

TeleNet Marketing

October 28, 2008

Marketing Blog

The Importance of Lead Generation Goals: Setting, Communicating, & Tracking

Goals are the measurement of success. Without goals, how can you know if success was achieved? Thus, it is important to determine what success is and to communicate the goals necessary to achieve that success.

Goals are best created with Continue reading →

TeleNet Marketing

October 16, 2008

Marketing Blog

The Three Fundamental

At Monday MarketingSherpa B2B Lead Generation Summit, Dr. Flint McGlaughlin from MarketingExperiments referenced that marketers need to think in terms of touches versus attempts.

We’ve written a lot about touches relating to our nurturing methodology, however, it important to also Continue reading →

TeleNet Marketing

October 8, 2008

Marketing Blog

Be Involved!! Call Calibrations are Critical for Lead Generation Success

It is now very common for call centers to utilize live call monitoring, as well as recorded call review as part of their quality control processes. However, as most of us know, telemarketing call quality can vary dramatically from vendor Continue reading →

TeleNet Marketing

October 2, 2008

Marketing Blog

Three Ways To Improve Your Lead Nurturing Strategy

Although more than 80% of high-tech marketers say they have a lead-nurturing strategy, 64% say their strategy needs improvement, according to a February 2008 survey by TeleNet Marketing Solutions.

As for which areas of overall lead-generation strategy tech marketers would Continue reading →

TeleNet Marketing

September 16, 2008

Best Practice Guides

Multi-touch Strategies: Using a Mix of Media in Lead Generation

Let imagine for a moment, the perfect marketing world. You or someone from your team reaches out for the first time to a prospect precisely when they have a need, they are willing to speak with a sales rep immediately, Continue reading →

TeleNet Marketing

September 4, 2008

Marketing Blog

Telemarketing Reporting: Are you getting what you need?

So you recently launched a telemarketing initiative, how it doing? What are your reports telling you? Are they meaningful? As you can imagine (and probably have experienced), there are a multitude of metrics that can be utilized and/or provided by Continue reading →

TeleNet Marketing

August 27, 2008

Marketing Blog

Maintain A Strategic Vision for Your Lead Generation Initiatives

Is tactical campaign management getting in the way of your strategic vision? It easy to let this happen since managing a lead generation initiative takes a great deal of focus on small details that can either make or break your Continue reading →

TeleNet Marketing

August 12, 2008

Marketing Blog

Avoid Becoming Complacent with Your Lead Generation Results

Often times when programs are running well (steady lead rate), our clients are less engaged. It certainly understandable, as most marketing professionals are overloaded and running from fire to fire, so when a campaign looks good, there a tendency to Continue reading →

TeleNet Marketing

July 31, 2008

Marketing Blog

You Must Remember This: A Lead Generation List is just a List. Or is it?

Often, one of the most challenging parts of executing a lead generation marketing campaign, whether it is email, mail, telemarketing or any combination of the three, is the targeted list. Where will you get it, what data should be in Continue reading →

TeleNet Marketing

June 18, 2008

Marketing Blog

lead generation Archives - Page 10 of 12 - TeleNet Marketing Solutions

Building Databases and Uncovering Contacts : Leveraging the Internet With Telemarketing

The Importance of Lead Generation Goals: Setting, Communicating, & Tracking

The Three Fundamental

Be Involved!! Call Calibrations are Critical for Lead Generation Success

Three Ways To Improve Your Lead Nurturing Strategy

Multi-touch Strategies: Using a Mix of Media in Lead Generation

Telemarketing Reporting: Are you getting what you need?

Maintain A Strategic Vision for Your Lead Generation Initiatives

Avoid Becoming Complacent with Your Lead Generation Results

You Must Remember This: A Lead Generation List is just a List. Or is it?

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