Here is an example of a recent lesson in event follow-up: Always telemarket to all event registrants, not just the attendees. People who sign up for an event, webcast or conference do so for a reason- but cannot always attend. Continue reading →
The economy recent decline is forcing job cuts in almost every industry across our nation. With these cuts comes reorganization and shifts in job responsibilities for many companies. This is an unfortunate situation for so many but remains a reality Continue reading →
In today climate of marketing accountability, the measurability of telemarketing makes it an attractive component for any lead generation program. Marketers are effectively using front-end (i.e. cost per lead, cost per appointment, cost per attendee) and back-end (i.e. cost per Continue reading →
As Thanksgiving approaches, I’d like to take a moment to thank our readers for subscribing to our telemarketing best practice blog. Our subscription base has more than doubled over the last two months! We are thrilled that you take a Continue reading →
Considering that over 60% of a telemarketing lead generation campaign success is directly attributed to the targeted database, it is evident how important data is to achieving desired results. Building and maintaining accurate contact databases is an ongoing challenge for Continue reading →
Goals are the measurement of success. Without goals, how can you know if success was achieved? Thus, it is important to determine what success is and to communicate the goals necessary to achieve that success.
At Monday MarketingSherpa B2B Lead Generation Summit, Dr. Flint McGlaughlin from MarketingExperiments referenced that marketers need to think in terms of touches versus attempts.
We’ve written a lot about touches relating to our nurturing methodology, however, it important to also Continue reading →
It is now very common for call centers to utilize live call monitoring, as well as recorded call review as part of their quality control processes. However, as most of us know, telemarketing call quality can vary dramatically from vendor Continue reading →
Although more than 80% of high-tech marketers say they have a lead-nurturing strategy, 64% say their strategy needs improvement, according to a February 2008 survey by TeleNet Marketing Solutions.
As for which areas of overall lead-generation strategy tech marketers would Continue reading →
Let imagine for a moment, the perfect marketing world. You or someone from your team reaches out for the first time to a prospect precisely when they have a need, they are willing to speak with a sales rep immediately, Continue reading →
