The way in which a question is phrased and whether it is an open-ended or a closed-ended question, can drastically affect the response that is received. Ideally, teleprospectors should guide a conversation, allowing it to remain focused on the topic Continue reading →
There are many tactics and components of lead generation such as online media, email, and teleprospecting. The success of these tactics is largely based on the relevancy of the content and messaging. Marketers should consistently create and curate valuable content Continue reading →
It easy to develop rapport with someone when you are face to face. Making eye contact or a friendly handshake are things that can help build that connection. In order to develop into an effective lead generation agent, you must Continue reading →
Strategy, target market, messaging, value propositions and offers all play an important role in creating a successful teleprospecting initiative. But teleprospecting is also a numbers game. To uncover and qualify budget, authority, need and timeframe (BANT) leads, it pays to Continue reading →
You’ve launched a telemarketing lead generation pilot program! Now, you’re tasked with evaluating the effectiveness in order to understand the long-term benefits to your organization. Here are four questions to ask…
Is the Sales organization seeing value and opportunity in Continue reading →
For years Marketing Managers have thought that calling a prospect more than three or four times brought about diminishing returns. Thus, they would hire an external agency or use an internal call center and provide a prospect list with instructions Continue reading →
