Marketing Blog & News

Lead Nurturing: What is Most Critical?

When launching a lead generation program, most marketers know that the single most important element is their targeted list. So, if data is the most critical element for lead generation, what is most critical element for lead nurturing? Content. In Continue reading →

TeleNet Marketing

June 6, 2008

Marketing Blog

Targeted Multi-Media Lead Generation Program Produces 23:1 ROI

BUSINESS ISSUE: Low Sales to Existing Customers

In mid-2005, a leading hardware provider embarked on a market research initiative in order to determine why their new Industry Standard Server (ISS) product was experiencing less than expected sales within their enterprise Continue reading →

TeleNet Marketing

June 4, 2008

Success Stories

TeleNet Marketing Goes Global

In an effort to meet the needs of their diverse client base of leading technology, telecommunications and financial services firms, TeleNet Marketing Solutions announces the expansion of their core capabilities, adding international calling to its roster of services.

TeleNet’s international Continue reading →

TeleNet Marketing

June 4, 2008

TeleNet News

Telemarketing Lead Generation Call Techniques: Objection Handling

The ability to effectively handle objections is without doubt the single biggest factor in successful lead generation. Often a prospect says they do not need your solution or services, even before you have had the chance to discuss their potential Continue reading →

TeleNet Marketing

June 4, 2008

Marketing Blog

How to Develop a Telemarketing Critical Business Issue (CBI) Voice Mail Strategy – Part 2

To further illustrate the point that Jon Plant outlined in his blog posting on May 7th regarding critical business issue (CBI) voice mail strategies, we’ve decided to provide an example that we would use if calling a contact Continue reading →

Kathy Rizzo

May 30, 2008

Marketing Blog

Creating E-mail Templates to Integrate with Your Telemarketing Lead Generation & Nurturing Programs

With the magnitude of voice mails reached during the telemarketing process, sending personalized emails to prospects that you are unable to reach can be a very effective way to solicit a next step. Additionally, email is an important element of Continue reading →

TeleNet Marketing

May 28, 2008

Marketing Blog

How Your Prospect’s Personality Can Change Your Lead Generation Messaging & Approach

There been a lot of talk here lately about the importance of using business issues and challenges to communicate with your prospects on a level that carries meaning and value for them. This is a crucial element to a successful Continue reading →

TeleNet Marketing

May 21, 2008

Marketing Blog

How to Evaluate & Hire a B2B Telemarketing Lead Generation Partner

When marketing professionals set out to conduct an evaluation of lead generation telemarketing vendors, they may seek advice from their colleagues, pull from their past experiences, conduct research on the web and review guidelines put into place by their procurement Continue reading →

TeleNet Marketing

May 19, 2008

Best Practice Guides

How to Evaluate & Hire a B2B Telemarketing Lead Generation Partner

When marketing professionals set out to conduct an evaluation of lead generation telemarketing vendors, they may seek advice from their colleagues, pull from their past experiences, conduct research on the web and review guidelines put into place by their procurement Continue reading →

Kathy Rizzo

May 19, 2008

TeleNet News

Effectiveness of High-end

Following Melissa Joffrion April 29th blog entry regarding appointment-setting techniques, I received a question from one of my industry colleagues asking if high-end hooks are truly beneficial when developing qualified appointments via telemarketing. I’ll share my answer with everyone,

Per Continue reading →

TeleNet Marketing

May 19, 2008

Marketing Blog

Marketing Blog & News

Lead Nurturing: What is Most Critical?

Targeted Multi-Media Lead Generation Program Produces 23:1 ROI

BUSINESS ISSUE: Low Sales to Existing Customers

TeleNet Marketing Goes Global

Telemarketing Lead Generation Call Techniques: Objection Handling

How to Develop a Telemarketing Critical Business Issue (CBI) Voice Mail Strategy – Part 2

Creating E-mail Templates to Integrate with Your Telemarketing Lead Generation & Nurturing Programs

How Your Prospect’s Personality Can Change Your Lead Generation Messaging & Approach

How to Evaluate & Hire a B2B Telemarketing Lead Generation Partner

How to Evaluate & Hire a B2B Telemarketing Lead Generation Partner

Effectiveness of High-end

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