Finally,the holidays are upon us and another year has whizzed by to be put on the books. It is during this time when most businesses are doing all they can to finish strong as they head into the upcoming year. Continue reading →
One of the most important steps in executing a successful lead generation campaign is the development of an effective script. Often, there is a tendency to get bogged down with questions that are focused on uncovering specific data points. Too Continue reading →
In today climate of marketing accountability, the measurability of telemarketing makes it an attractive component for any lead generation program. Marketers are effectively using front-end (i.e. cost per lead, cost per appointment, cost per attendee) and back-end (i.e. cost per Continue reading →
As Thanksgiving approaches, I’d like to take a moment to thank our readers for subscribing to our telemarketing best practice blog. Our subscription base has more than doubled over the last two months! We are thrilled that you take a Continue reading →
Kathy comments about the role of Teleservices during economic struggle last week got me to thinking about how our calls have changed as a result of recent uncertainty. Specifically, we’ve needed to pay additional attention to the ways in which Continue reading →
The economy is on everyone mind, both personally and professionally. I’ve had several clients ask about the role of Teleservices during this period of economic struggle. Last week, I provided some suggestions for how to focus your telemarketing dollars. Continue reading →
Considering that over 60% of a telemarketing lead generation campaign success is directly attributed to the targeted database, it is evident how important data is to achieving desired results. Building and maintaining accurate contact databases is an ongoing challenge for Continue reading →
At MarketingSherpa B2B Summit earlier this month, a survey of B2B marketers unveiled statistics relating to increasing or decreasing marketing budget by area. The report showed some trends. For instance, the majority of B2B marketers are planning to decrease dollars Continue reading →
Goals are the measurement of success. Without goals, how can you know if success was achieved? Thus, it is important to determine what success is and to communicate the goals necessary to achieve that success.
As a telemarketing Program Director, my focus is selling services. Selling services requires a thorough understanding of our prospects individual and organizational goals. Likewise, the value of the service I provide when executing telemarketing campaigns, hinges on my ability to Continue reading →
