Marketing Blog Archives - Page 36 of 39 - TeleNet Marketing Solutions

Successful Call Centers Reap Benefits from Ongoing Training

Training is critical when bringing new employees into your company and especially into your call center. Offering a full range of training should include teaching them about the company’s product or service, explaining the company’s core competencies, showing them how Continue reading →

TeleNet Marketing

August 8, 2008

Marketing Blog

Avoid Becoming Complacent with Your Lead Generation Results

Often times when programs are running well (steady lead rate), our clients are less engaged. It certainly understandable, as most marketing professionals are overloaded and running from fire to fire, so when a campaign looks good, there a tendency to Continue reading →

TeleNet Marketing

July 31, 2008

Marketing Blog

Agent Interviewing: How to find the best B2B Lead Generation telemarketers

Interviewing and qualifying candidates for multi-channel marketing positions is not an easy task. Many of our clients and prospective clients ask us how we tackle agent recruitment. Here our interview approach,

Once a candidate makes the short list and proceeds Continue reading →

TeleNet Marketing

July 29, 2008

Marketing Blog

Bad Data: How does it impact us? And what can we do to improve?

Perhaps like many of you, I spent this past weekend cleaning house. On a hot and sunny Georgia Saturday, you can’t help but feel a little resentful when you’re stuck inside sweeping, dusting, folding laundry, and wondering exactly how it Continue reading →

TeleNet Marketing

July 21, 2008

Marketing Blog

Successful Lead Generation Tactic: Engage The Gatekeepers!

In Melissa Joffrion recent blog entry, titled Lead Generation to C-Level Executives, she offers tips on how to effectively reach out to C-level Executives and other important decision makers. Melissa touches on the importance of gatekeepers and how you Continue reading →

TeleNet Marketing

July 14, 2008

Marketing Blog

Direct Mail & Telemarketing: How to Reinforce Your Message & Generate Leads

Several months ago, we released the results of our telemarketing best in class survey of high-tech marketers. One of the most interesting discoveries was that a majority (63.4 percent) of our

TeleNet Marketing

July 14, 2008

Marketing Blog

Lead Generation to C-level Executives: How to be top mind and in front of executives

Many organizations are hesitant to telemarket to C-level executives. The perception is that they are difficult to reach and not interested in the message. Although this can be true, there are effective ways to communicate with this audience. Below are Continue reading →

TeleNet Marketing

July 2, 2008

Marketing Blog

Telemarketing’s Role in a Struggling Economy

Tuning into a webinar hosted by Firstwave last week, I heard a new statistic quoted by BearingPoint’s Global Director of Integrated Marketing, Paul Dunay: “B2B marketers are reporting a 60% increase in the length of the buy cycle because of Continue reading →

TeleNet Marketing

June 26, 2008

Marketing Blog

What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign (Part 2)

In a recent blog post, Melissa Joffrion provided some insight into the program components that should be considered before outsourcing an appointment setting campaign or launching one internally (view her post What You Should Consider Before Launching an Appointment Setting Continue reading →

TeleNet Marketing

June 23, 2008

Marketing Blog

You Must Remember This: A Lead Generation List is just a List. Or is it?

Often, one of the most challenging parts of executing a lead generation marketing campaign, whether it is email, mail, telemarketing or any combination of the three, is the targeted list. Where will you get it, what data should be in Continue reading →

TeleNet Marketing

June 18, 2008

Marketing Blog

Marketing Blog Archives - Page 36 of 39 - TeleNet Marketing Solutions

Successful Call Centers Reap Benefits from Ongoing Training

Avoid Becoming Complacent with Your Lead Generation Results

Agent Interviewing: How to find the best B2B Lead Generation telemarketers

Bad Data: How does it impact us? And what can we do to improve?

Successful Lead Generation Tactic: Engage The Gatekeepers!

Direct Mail & Telemarketing: How to Reinforce Your Message & Generate Leads

Lead Generation to C-level Executives: How to be top mind and in front of executives

Telemarketing’s Role in a Struggling Economy

What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign (Part 2)

You Must Remember This: A Lead Generation List is just a List. Or is it?

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