Marketing Blog Archives - Page 36 of 37 - TeleNet Marketing Solutions

What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign

Appointment setting is a hot topic within the market, as many companies see benefit in handing off scheduled appointments to their sales channel in addition to providing qualified leads. Before outsourcing an appointment setting campaign or launching one internally, there Continue reading →

TeleNet Marketing

April 29, 2008

Marketing Blog

Telemarketing: A Critical Step to Turning Responders to Qualified Leads – Part 3

If you were shown a way to generate over $7 million in new pipeline by simply working leads that your marketing campaigns already uncovered with content that you already developed, would you jump on it? If so, keep reading!

In Continue reading →

TeleNet Marketing

April 28, 2008

Marketing Blog

Be Relevant – Prospect Focused Messaging for Successful Lead Generation Telemarketing

Every once and a while we as marketing and sales professionals need to step back and listen to what we are communicating to prospects. Recently, Jill Konrath featured a post called Trash Talk & Delete Buttons – A Candid Letter Continue reading →

TeleNet Marketing

April 22, 2008

Marketing Blog

Telemarketing Lead Generation Data: What you need to know in order to successfully integrate vendor data into your systems

When working with a new lead generation client, many times they want to integrate our telemarketing results into their internal databases, CRM or SFA, but are unsure of the best way to do this. The answer to this is Continue reading →

TeleNet Marketing

April 17, 2008

Marketing Blog

Telemarketing: A Critical Step to Turning Responders to Qualified Leads – Part 2

Only a fraction of a company marketing responders are qualified

TeleNet Marketing

April 14, 2008

Marketing Blog

Writing a Telemarketing Lead Generation Script

Having a quality telemarketing lead generation script is one of the most important items to ensure a successful campaign. In order to write a quality script, you must understand the goals and desired outcomes of the program, keep in mind Continue reading →

TeleNet Marketing

April 8, 2008

Marketing Blog

How to Use Targeted Telemarketing to Generate Service Leads

The services industry accounts for 55% of the economic activity in the U.S. and comprises the lion share of the private, non-goods producing industries that account for approximately 70% of total U.S. economic activity. The unique characteristics of services products Continue reading →

TeleNet Marketing

April 2, 2008

Marketing Blog

Telemarketing: A Critical Step to Turning Responders to Qualified Leads – Part 1

Distinguishing between qualified leads and responders is a responsibility of each company Marketing department. Yet, it surprising that many companies treat qualified leads and responders the same (even using the same umbrella term of

TeleNet Marketing

April 1, 2008

Marketing Blog

Integrating Email with Telemarketing Lead Nurturing

To the surprise of some marketers, we tend to steer our clients away from spending time and money on creating graphic-rich HTML e-mails to integrate into their telemarketing nurturing strategy. Here’s why:

By definition, a lead nurturing strategy is based Continue reading →

TeleNet Marketing

March 21, 2008

Marketing Blog

Setting Expectations for Your Lead Generation & Lead Nurturing Telemarketing

Clearly documenting measurements of success and setting proper expectations for each telemarketing lead generation and lead-nurturing initiative is a critical step to ensuring long-term funding and to knowing when your program is exceeding results or is in trouble. Surprisingly, this Continue reading →

TeleNet Marketing

March 12, 2008

Marketing Blog

Marketing Blog Archives - Page 36 of 37 - TeleNet Marketing Solutions

What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign

Telemarketing: A Critical Step to Turning Responders to Qualified Leads – Part 3

Be Relevant – Prospect Focused Messaging for Successful Lead Generation Telemarketing

Telemarketing Lead Generation Data: What you need to know in order to successfully integrate vendor data into your systems

Telemarketing: A Critical Step to Turning Responders to Qualified Leads – Part 2

Writing a Telemarketing Lead Generation Script

How to Use Targeted Telemarketing to Generate Service Leads

Telemarketing: A Critical Step to Turning Responders to Qualified Leads – Part 1

Integrating Email with Telemarketing Lead Nurturing

Setting Expectations for Your Lead Generation & Lead Nurturing Telemarketing

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