Marketing Blog Archives - Page 36 of 36 - TeleNet Marketing Solutions

Integrating Email with Telemarketing Lead Nurturing

To the surprise of some marketers, we tend to steer our clients away from spending time and money on creating graphic-rich HTML e-mails to integrate into their telemarketing nurturing strategy. Here’s why:

By definition, a lead nurturing strategy is based Continue reading →

TeleNet Marketing

March 21, 2008

Marketing Blog

Setting Expectations for Your Lead Generation & Lead Nurturing Telemarketing

Clearly documenting measurements of success and setting proper expectations for each telemarketing lead generation and lead-nurturing initiative is a critical step to ensuring long-term funding and to knowing when your program is exceeding results or is in trouble. Surprisingly, this Continue reading →

TeleNet Marketing

March 12, 2008

Marketing Blog

Business Reasons To Outsource Telemarketing Lead Generation

Outsourcing and telemarketing – two words that have been demonized in the media and with the public at-large, but in the business-to-business world, outsourcing the telemarketing function of a company overall marketing function is not only an accepted practice, it Continue reading →

TeleNet Marketing

March 11, 2008

Marketing Blog

Bridging the Gap between Marketing and Sales to Ensure Telemarketing Lead Generation Success

Bridging the gap between marketing and sales is an ongoing challenge for most organizations. However, it also an essential part to making telemarketing lead generation programs successful. Without buy-in from your sales team, a lead generation program is less likely Continue reading →

TeleNet Marketing

March 5, 2008

Marketing Blog

4 Steps to Motivate Your Telemarketing Lead Generation Team

Having worked in telemarketing operations management prior to joining TeleNet’s account management team, I know firsthand how important having highly motivated agents is to producing a successful telemarketing lead generation program. While much of the agent motivation is the responsibility Continue reading →

TeleNet Marketing

March 4, 2008

Marketing Blog

Dedicating Yourself to Lead Generation Telemarketing

Many of our clients are faced with the decision of whether to outsource telemarketing on a campaign basis or to invest in a dedicated telemarketing agent (or team of agents) on a long-term basis. Assuming your overall telemarketing volume warrants Continue reading →

TeleNet Marketing

February 26, 2008

Marketing Blog