When presented with the question of whether you want high quality leads or a high quantity of leads, how would you respond? While there are strong arguments for both sides, if you are like many marketers and sales managers, you Continue reading →
The voice mail messaging strategy, frequently overlooked by marketers, is one of the most critical components of an outbound telemarketing lead generation program. Regardless of the quality of your targeted list, you ultimately are challenged with connecting
Appointment setting is a hot topic within the market, as many companies see benefit in handing off scheduled appointments to their sales channel in addition to providing qualified leads. Before outsourcing an appointment setting campaign or launching one internally, there Continue reading →
If you were shown a way to generate over $7 million in new pipeline by simply working leads that your marketing campaigns already uncovered with content that you already developed, would you jump on it? If so, keep reading!
When working with a new lead generation client, many times they want to integrate our telemarketing results into their internal databases, CRM or SFA, but are unsure of the best way to do this. The answer to this is Continue reading →
Having a quality telemarketing lead generation script is one of the most important items to ensure a successful campaign. In order to write a quality script, you must understand the goals and desired outcomes of the program, keep in mind Continue reading →
The services industry accounts for 55% of the economic activity in the U.S. and comprises the lion share of the private, non-goods producing industries that account for approximately 70% of total U.S. economic activity. The unique characteristics of services products Continue reading →
Distinguishing between qualified leads and responders is a responsibility of each company Marketing department. Yet, it surprising that many companies treat qualified leads and responders the same (even using the same umbrella term of