Knowing and maintaining each customer contact preference is an important part of our jobs as marketers. Contact preference is simply the way a contact wants to receive communication whether it is through email, mail, phone or any combination. It is Continue reading →
Seventy percent (70%) of completed interviews from telemarketing result in a “no opportunity” status. These are prospects that are qualified to buy, but they do not have a defined need, budget and/or focus to evaluate your solutions. Some people believe Continue reading →
If you’re not getting strong results from your telemarketing lists, take a look at your attempt strategy.
When I started in the business-to-business telemarketing industry fifteen years ago, the general rule of thought was that attempting a prospect more than Continue reading →
Isn’t the saying…our attitude is 90% of how we react to 10% of the “things” life throws at us? I believe a positive attitude can be everything when it comes to the work environment. I’ve been in the working world Continue reading →
Have you ever hung up the phone wondering if the person called you simply to hear himself or herself talk? One of the most significant lessons learned by our agents during their initial call calibration sessions is that the best Continue reading →
Returning from the BMA annual conference I find myself wondering about the future of demand generation. While some of the speakers were quite interesting, the conference lacked serious discussion around metrics and measurement. In fact, the phrases
Through the process of tele-qualifying marketing responders, contacts are called to determine decision-making authority and assessment of needs. For those who are not sales ready, you can provide them relevant content via email and add them to your nurturing strategy Continue reading →
We have seen some fabulous results come out of responder or presales campaigns over the years. Given the expense of in-person events and the increase in the web as a method for contacts to gather information prior to a purchase, Continue reading →
Reviewing recent campaign metrics for an outbound lead generation campaign aimed at 1,000 prospects that downloaded a whitepaper, I found some interesting cost statistics, which are worth sharing.
In this particular campaign, the telemarketing targeted approximately 1,000
