Several years ago IBM coined the acronym “BANT” when training their sales team on what they should look for in a qualified lead (BANT = Budget + Authority + Need + Timeframe). Many B2B marketing departments and agencies are now Continue reading →
There are many tactics and components of lead generation such as online media, email, and teleprospecting. The success of these tactics is largely based on the relevancy of the content and messaging. Marketers should consistently create and curate valuable content Continue reading →
Your telemarketing agency can offer more value from your online media syndication than just lead qualification. Since it is the telemarketing agency that is ultimately connecting with the responses generated by the syndication, they can be useful sources of recommendations Continue reading →
The Federal Government fiscal year begins on October 1st. Therefore, fall and winter are typically peak planning periods for purchases that will take place in spring & summer. Based on our experience targeting this market, we work to align teleprospecting Continue reading →
There’s certainly no shame in coming from behind to win a big race. In the business world, however, we can all pretty much agree it’s better just to start strong out of the gate. Much of a teleprospecting campaign’s success Continue reading →
Over the past year TeleNet has witnessed an interesting trend in Mexico- businesses of all sizes are buying technology- and lots of it. One out of every four conversations we have with target accounts in Mexico has a need for Continue reading →
Aligning TeleNet’s teleprospecting team closely with our client’s sales organization helps to positively drive lead-to-pipeline conversion and ultimately ensure the highest return on investment for our clients marketing dollars.
There are several important things to keep in mind during an initial teleprospecting conversation. Getting an understanding of the contact’s environment, their business needs, challenges, and what drives them to evaluate the product or solution in question, as well as Continue reading →
Information technology disaster planning plays a crucial role for businesses in ensuring they can still operate after a facilities catastrophe, natural disaster, or other serious disruption. Failing to prepare can mean revenue standstill, profit losses, and major headaches while trying Continue reading →
