In today economy a common strategy is to provide software and applications for free in hopes to get your brand name out there in the market-place. A secondary goal (or arguably the primary) is to eventually get users to start Continue reading →
Continuing my series on the Education Industry, there are clear differences between the Higher Education and K-12 markets. These differences should be used to tailor your teleprospecting lead generation approach. The following points will help you to penetrate the K-12 Continue reading →
Previously I shared with you several Keys to Success in targeting the Education Industry. Now, I’d like to drill down on Higher Education. Here are several points to help you understand the mindset of technology decision makers in Higher Ed Continue reading →
Something has peaked my interest as I reviewed results from my recent teleprospecting campaign – the quantity of leads uncovered with the manufacturing industry, both discrete and process, is increasing.
Consistent consumers of technology, such as financial services and healthcare, Continue reading →
It only October, yet the holiday ads are already on the television and decorations are popping up in the store windows already. Thanksgiving and the December holidays will be here before we know it.
When utilizing Teleprospecting as a sales strategy, whether internally or utilizing a 3rd party vendor, it is easy to fall into the trap of defining success strictly on the basis of qualified leads uncovered during a campaign. While qualified leads Continue reading →
As a continuation of my previous post Tips for Teleprospecting Success, following are four more valuable tips to achieving success when teleprospecting.
DO YOURHOMEWORK Learn about your target audience. Understanding how your message will resonate with the target Continue reading →
During the first quarter of 2012, the Internet has been packed with articles and valuable advice to help B2B marketers start their lead generation and teleprospecting activities off on the right foot. Here are just a few articles (and one Continue reading →
There have been numerous posts on how to make teleprospecting calls more conversational while maintaining some level of control over the route the call takes. Using a call guide is an excellent method for achieving a targeted conversation, however
