During the first quarter of 2012, the Internet has been packed with articles and valuable advice to help B2B marketers start their lead generation and teleprospecting activities off on the right foot. Here are just a few articles (and one podcast!) that you don’t want to miss,
- MarketinProfs published Five Tips for Creating a Winning Lead Generation Strategy, which highlights the simple foundations that are needed for a successful strategy. One of my favorite points in this article is that