lead generation Archives - Page 6 of 11 - TeleNet Marketing Solutions

Think Ahead: Gather the Best Market Intelligence from a Teleprospecting Campaign

When initiating a new B2B teleprospecting campaign, you may be thinking about the following questions:

What is the most effective opening statement to get a prospect to take the initial call?
What questions should we ask to get a prospect Continue reading →

June 6, 2012

Lead Nurturing: Cultivating Relationships and Growing Sales through Continued Dialog

The term “lead nurturing” is commonly seen and heard in marketing publications, in marketing blogs and at B2B marketing events. Defined as “a relationship-building approach utilizing multiple media to provide relevant information tailored to prospects while engaging in an ongoing Continue reading →

Kathy Rizzo

May 18, 2012

Best Practice Guides

Lead Generation Alternate Performance Indicators

My clients often ask me how I measure ongoing performance for lead generation campaigns. The obvious answer for most would be closed/won deals. Indeed, this is the ultimate success measurement but there are additional ways of gauging progress and performance Continue reading →

TeleNet Marketing

April 24, 2012

Marketing Blog

The Best of Q1 – Top Five

During the first quarter of 2012, the Internet has been packed with articles and valuable advice to help B2B marketers start their lead generation and teleprospecting activities off on the right foot. Here are just a few articles (and one Continue reading →

TeleNet Marketing

April 3, 2012

Marketing Blog

3 Tips to Positively Impact Lead Generation in 2012

At the beginning of each year, I usually blog about starting the New Year off on the right foot. In previous years, I have highlighted some ideas and tactics to help you improve your lead generation efforts in the following Continue reading →

TeleNet Marketing

January 4, 2012

Marketing Blog

Six Tips for Effective Cold-Calling

A recent survey of B2B marketers shows that even with the increase of social media and online marketing, cold-calling remains prominent as a component of business-to-business lead generation strategies. In fact, a staggering ninety percent of best-in-class marketers, identified as Continue reading →

Kathy Rizzo

October 27, 2011

Best Practice Guides

Building a Qualified List – What it Means and What it Takes

As I mentioned in my previous blog entry, a qualified list is one of the four key elements that most often impact the success of lead generation campaigns – sometimes by a factor of 50 percent or more. I Continue reading →

TeleNet Marketing

October 17, 2011

Marketing Blog

The Best of Q4 – Our Top Five

There a tremendous amount of content on the web regarding lead generation and teleprospecting. At times the information can be overwhelming, and certainly no one has the time to read everything. Here are just a few articles that I think Continue reading →

TeleNet Marketing

October 9, 2011

Marketing Blog

Three Ways to Improve Marketing & Sales Alignment

Marketing and sales alignment—or in many cases, lack of alignment—seems to be an age-old challenge. One of my first eye-opening experiences in B2B lead generation occurred when I was working as a teleprospector supporting a Fortune 500 company.

I was Continue reading →

Kathy Rizzo

September 10, 2011

Best Practice Guides

Three Ways to Improve Marketing & Sales Alignment

Marketing and sales alignment’or in many cases, lack of alignment’seems to be an age-old challenge. One of my first eye-opening experiences in B2B lead generation occurred when I was working as a teleprospector supporting a Fortune 500 company.

I was Continue reading →

Kathy Rizzo

September 10, 2011

TeleNet News

lead generation Archives - Page 6 of 11 - TeleNet Marketing Solutions

Think Ahead: Gather the Best Market Intelligence from a Teleprospecting Campaign

Lead Nurturing: Cultivating Relationships and Growing Sales through Continued Dialog

Lead Generation Alternate Performance Indicators

The Best of Q1 – Top Five

3 Tips to Positively Impact Lead Generation in 2012

Six Tips for Effective Cold-Calling

Building a Qualified List – What it Means and What it Takes

The Best of Q4 – Our Top Five

Three Ways to Improve Marketing & Sales Alignment

Three Ways to Improve Marketing & Sales Alignment

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