When launching a lead generation program, most marketers know that the single most important element is their targeted list. So, if data is the most critical element for lead generation, what is most critical element for lead nurturing? Content. In Continue reading →
When marketing professionals set out to conduct an evaluation of lead generation telemarketing vendors, they may seek advice from their colleagues, pull from their past experiences, conduct research on the web and review guidelines put into place by their procurement Continue reading →
TeleNet Marketing Solutions polled a group of B-to-B technology marketers on their approach to telemarketing and came up with some exclusive new data that MarketingSherpa looked at first and that you can apply immediately.
When working with a new lead generation client, many times they want to integrate our telemarketing results into their internal databases, CRM or SFA, but are unsure of the best way to do this. The answer to this is Continue reading →
Having a quality telemarketing lead generation script is one of the most important items to ensure a successful campaign. In order to write a quality script, you must understand the goals and desired outcomes of the program, keep in mind Continue reading →
Clearly documenting measurements of success and setting proper expectations for each telemarketing lead generation and lead-nurturing initiative is a critical step to ensuring long-term funding and to knowing when your program is exceeding results or is in trouble. Surprisingly, this Continue reading →
Outsourcing and telemarketing – two words that have been demonized in the media and with the public at-large, but in the business-to-business world, outsourcing the telemarketing function of a company overall marketing function is not only an accepted practice, it Continue reading →
Bridging the gap between marketing and sales is an ongoing challenge for most organizations. However, it also an essential part to making telemarketing lead generation programs successful. Without buy-in from your sales team, a lead generation program is less likely Continue reading →
